Iuliia N. Naidenova
- Deputy Head:HSE Campus in Perm / International Laboratory of Intangible-driven Economy
- Associate Professor:HSE Campus in Perm / Faculty of Computer Science, Economics, and Social Sciences / School of Economics and Finance
- Iuliia N. Naidenova has been at HSE University since 2011.
Education and Degrees
- 2018
Candidate of Sciences* (PhD) in Finance, Money Circulation and Credit
HSE University
Thesis Title: The Impact of the R&D Disclosure Strategy on the Share Price of a Public Company - 2010
Degree
HSE University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Researchers" (2012)
Category "New Lecturers" (2011)
Category "Future Lecturers" (2010)
Employment history
- April 2014 – present – Junior Researcher of International Laboratory of Intangible-driven Economy (HSE Campus in Perm);
- September 2013 – April 2014 – Junior Researcher of Laboratory of Interdisciplinary Empirical Studies (Perm);
- December 2011 – September 2013 – Junior Researcher of Laboratory of Investment Analysis (Perm branch);
- September 2010 – present – Assistant professor, Department of Financial Management, National Research University Higher School of Economics (Perm branch);
- October 2008 – January 2011 – Researcher, Center of Applied Economics.
Courses (2022/2023)
- Research Seminar (Postgraduate course’s programme; 3 year, 2 semester)Rus
- Research seminar "Empirical research in economics and corporate finance" (Bachelor’s programme; Faculty of Management; 3 year, 3 module)Rus
- Past Courses
Courses (2021/2022)
Courses (2019/2020)
- Advanced Financial Planning (Master’s programme; Faculty of Economics, Management, and Business Informatics; 1 year, 1, 2 module)Eng
- Advanced Financial Planning (Master’s programme; Faculty of Economics, Management, and Business Informatics; 2 year, 1, 2 module)Eng
- Financial Planning in a Firm (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 4 year, 2, 3 module)Rus
- Introduction to Machine Learning for Finance (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 4 year, 1 module)Eng
- Introduction to Python for Data Science (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 4 year, 1 module)Eng
- Research seminar "Empirical research in economics and corporate finance" (Bachelor’s programme; Faculty of Economics, Management, and Business Informatics; 3 year, 2, 3 module)Rus
Courses (2018/2019)
Conferences
- 20124th European Conference on Intellectual Capital (ECIC 2012) (Helsinki). Presentation: Effects of Intellectual Capital in Company’s Value Creation
- 4th European Conference on Intellectual Capital (ECIC 2012) (Helsinki). Presentation: Impact of Intellectual Resources on the Value Growth of Companies
- 2011
IX Международная конференция "Государственное управление в XXI веке: традиции и инновации" (Москва). Presentation: Интеллектуальные ресурсы: ключевые детерминанты стоимости компании в новой экономике
Dissertation for a degree of Candidate of Science
I. N. Naidenova Влияние стратегии раскрытия информации о НИОКР на цену акций публичной компании
Publications24
- Article Naidenova I. N., Parshakov P., Suvorov S. Air Pollution and Individual Productivity: Evidence from the Ironman Triathlon Results // Economics and Human Biology. 2022. Vol. 47. Article 101159. doi
- Article Naidenova I. Economic policy uncertainty and company's human capital // Journal of Economic Studies. 2022. Vol. 49. No. 5. P. 902-919. doi
- Article Parshakov P., Iuliia Naidenova, Assanskiy A., Nesseler C. Obesity and individual performance: the case of eSports // International Journal of Obesity. 2022. Vol. 46. P. 1518-1526. doi
- Article Shakina E., Naidenova I. N., Barajas A. Shadow prices for intangible resources // Journal of Intellectual Capital. 2022. Vol. 23. No. 3. P. 666-686. doi
- Article Maksim Kopyrin, Naidenova I. N. The Impact of Disclosure Sentiment on the Share Prices of Russian Companies // Journal of Corporate Finance Research. 2021. Vol. 15. No. 2. P. 5-15. doi
- Article Naidenova I. N., Parshakov P., Sofiia Paklina. Determinants of Football Fans’ Happiness: Evidence from Facial Emotion Recognition // Journal of Happiness Studies. 2020. Vol. 21. P. 1103-1116. doi
- Article Parshakov P., Naidenova I. N., Barajas A. Spillover effect in promotion: Evidence from video game publishers and eSports tournaments // Journal of Business Research. 2020. Vol. 118. P. 262-270. doi
- Article Coates D. C., Naidenova I. N., Parshakov P. Transfer Policy and Football Club Performance: Evidence from Network Analysis // International Journal of Sport Finance. 2020. Vol. 15. No. 3. P. 95-109. doi
- Article Coates D. C., Naidenova I. N., Parshakov P. Determinants of governmental support of Russian companies: lessons on industrial policy, rent-seeking and corruption // Constitutional Political Economy. 2019. Vol. 30. No. 4. P. 438-466. doi
- Article Zavertiaeva M. A., Parshakov P., Naidenova I. N. No confidence–no glory? Coach behavioral bias and team performance // International Journal of Sports Science and Coaching. 2018. Vol. 13. No. 6. P. 863-873. doi
- Article Naidenova I. N., Новикова А. К. The Reaction of Russian Public Companies’ Stock Prices to Sanctions Against Russia // Journal of Corporate Finance Research. 2018. Vol. 12. No. 3. P. 27-38. doi
- Article Coates D. C., Naidenova I. N., Parshakov P. Determinants of Russian Football Club Brands // International Journal of Sport Finance. 2017. Vol. 12. No. 4. P. 321-341.
- Article Naidenova I. N., Chmykhov A. S., Parshakov P. Does football sponsorship improve company performance? // European Sport Management Quarterly. 2016. Vol. 16. No. 2. P. 1-19. doi
- Preprint Naidenova I. N., Parshakov P., Zavertiaeva M. A., Tome E. Look For People, Not For Alpha: Mutual Funds Success And Managerial Intellectual Capital / NRU Higher School of Economics. Series FE "Financial Economics". 2015. No. WP BRP 42/FE/2015 .
- Article Naidenova I. N., Parshakov P., Zavertiaeva M. A., Tomé E. Look for people, not for alpha: mutual funds success and managers intellectual capital // Measuring Business Excellence. 2015. Vol. 4. No. 19. P. 57-71.
- Article Oskolkova Marina Aleksandrovna, Tomé E., Naidenova I. N. Personal welfare and intellectual capital: the case of football coaches // Journal of Intellectual Capital. 2014. Vol. 15. No. 1. P. 189-202. doi
- Preprint Naidenova I. N., Parshakov P., Chmykhov A. S. Soccer Sponsor: Fan Or Businessman? / NRU Higher School of Economics. Series FE "Financial Economics". 2014. No. WP BRP 28/FE/2014.
- Article Naidenova I. N., Parshakov P. Intellectual capital investments: evidence from panel VAR analysis // Journal of Intellectual Capital. 2013. Vol. 14. No. 4. P. 634-660. doi
- Chapter Naidenova I. N., Zavertiaeva M. A., Tomé E. Millionaires and Intellectual Capital: An Empirical Study, in: Proceedings of the 5th European Conference on Intellectual Capital. Reading : Academic Conferences and Publishing International Limited, 2013. P. 436-444.
- Chapter Zavertiaeva M. A., Naidenova I. N. Impact of Intellectual Resources on the Value Growth of Companies, in: Proceedings of the 4th European Conference on Intellectual Capital / Ed. by J. Surakka. Reeding : Academic Publishing International Limited, 2012. P. 355-362.
- Preprint Naidenova I. N., Parshakov P. Intellectual Capital Investments: Evidence from Panel Var Analysis / NRU Higher School of Economics. Series FE "Financial Economics". 2012. No. 11.
- Chapter Naidenova I. N., Zavertiaeva M. A. Interaction Effects of Intellectual Capital in Company’s Value Creation Process, in: Proceedings of the 4th European Conference on Intellectual Capital / Ed. by J. Surakka. Reeding : Academic Publishing International Limited, 2012. P. 314-322.
- Chapter Naidenova I. N., Zavertiaeva M. A. Company value creation: does the structure of intellectual capital matter?, in: EBES 2011 Conference - Zagreb. Zagreb : University of Zagreb, 2011. P. 1135-1145.
- Chapter Zavertiaeva M. A., Naidenova I. N. Intellectual capital: the key value driver in knowledge economy, in: EBES 2011 Conference - Zagreb. Zagreb : University of Zagreb, 2011. P. 1311-1325.
Conferences
- VII Студенческая научно-практическая конференция ПФ ГУ-ВШЭ «Экономика и управление», г. Пермь. Доклад на тему «Управление стоимостью компании», 2009.
- 9-ая международная конференция «Государственное управление в XXI веке: традиции и инновации», Московский государственный университет имени М.В. Ломоносова, г. Москва. Доклад на тему «Интеллектуальные ресурсы: ключевые детерминанты роста стоимости компании в новой экономике», 2011
- 9-ая межвузовская научная конференция «Современное состояние, инструменты и тенденции развития фондового рынка», г. Москва. Доклад на тему «Влияние инвестиций в интеллектуальный капитал на результаты деятельности компаний», 2012
- 4th European Conference on Intellectual Capital, Arcada University of Applied Sciences, г. Хельсинки, Finland. Presentation «Interaction Effects of Intellectual Capital in Company’s Value Creation Process», 2012
- 9ая Международная научно-практическая конференция по проблемам экономического развития в современном мире, Екатеринбург. Доклад на тему «Измерение интеллектуального капитала российских компаний», 2012
- International Conference on Applied Research in Economics. Perm. Presentation «Intellectual Capital Investments: Evidence from Panel VAR Analysis », 2013
- 2nd International Conference on Applied Research in Economics. Perm. Presentation «Soccer Sponsor: Fan Or Businessman?», 2014
- 6th ESEA Conference in Sports Economics; Antwerpen, Belgium. Presentation «Soccer Sponsor: Fan Or Businessman?», 2014
- The 84th annual meeting of the Southern Economic Association, Atlanta, USA. Presentation «Soccer Sponsor: Fan or Businessman?», 2014
- 2015 Summer Global Business Conference, Croatia. Presentation «Determinants of abnormal returns after R&D announcements of pharmaceutical companies», 2015
- 85th Annual Meetings of the Southern Economic Association, USA. Presentation "The influence of coaches overconfidence on the soccer team performance", 2015
- XVII April International Academic Conference On Economic and Social Development. Presentation «Стратегия раскрытия информации о НИОКР и ее влияние на рыночную капитализацию компании: пример фармацевтических компаний ЕС», 2016
- 8th European Conference on Intellectual Capital ECIC, Venice, Italy. Presentation «CEO appointment in crisis: does a stock market recognize personal human capital?», 2016
- 8th conference of the European Sport Economics Association, Groningen, Netherlands. Presentation «Determinants of Brand in European Football», 2016
- XVIII April International Academic Conference On Economic and Social Development, Moscow, Russia. Presentation «Transfer Networks in European Football and the Clubs’ Performance», 2017
- Conference “Neighbours in Research”, Perm, Russia. Presentation «The influence of R&D on company’s market value», 2017
- International Conference on Economics of Football, Kazan, Russia. Presentation «Stock Market Reaction To Football Sponsorship: Does Sponsoring Company’s Ownership Matter?», 2017
- 9th ESEA European Conference on Sport Economics, Paderborn, Germany. Presentation «Do eSports Tournament Organizers Benefit from Events», 2017
- International BRICS Global Business & Innovation conference, St. Petersburg, Russia. Presentation «Voluntary R&D disclosure of Russian and European public pharmaceutical companies», 2017
- The second international networking workshop "Measurement for Non-Financial Reporting", Moscow, Russia. Presentation «Voluntary R&D disclosure and intellectual property rights protection: The case of Russian and European public pharmaceutical companies», 2017
- XIX April International Academic Conference On Economic and Social Development, Moscow, Russia. Presentation «Imposing Sanctions: Consequences for Russian Companies Share Prices», 2018
- 2nd International Conference on Economics of Football, Moscow, Russia. Presentation «Determinants of Football Fans’ Happiness in Russia», 2018
- Conference “Neighbours in Research”, Perm, Russia. Presentation «e-Sports tournaments and sales of video games», 2018
- XX April International Academic Conference On Economic and Social Development, Moscow, Russia. Presentation «Speak to Win: Team performance and communication as evidenced by the Dota2 videogame», 2019
- 3rd International Conference on Economics of Football, Baku, Azerbaijan. Presentation «The impact of mega-events on international image of a hosting country:
the 2018 FIFA World Cup in Russia», 2019 - EURAM 2019, Lisbon, Portugal. Presentation "Voluntary R&D disclosure and intellectual property rights protection: The case of Russian and European public pharmaceutical companies", 2019
- Conference “Neighbours in Research”, HSE University, Perm. Presentation "Determinants of Football Fans’ Happiness: Evidence from Facial Emotion Recognition", 2019
- International Conference on Applied Research in Economics, HSE University, Perm. Presentation "Economic policy uncertainty and company’s investments in human capital", 2019
- Conference “Neighbours in Research” (Online) Presentation "Economic Policy Uncertainty and Company’s Investments in Human Capital", 2021
- 5th Eastern Conference on Football Economics & 7th Western Conference on Football and Finance, 2021 (Online). Presentation "Broadcasts vs. highlights: What does a modern consumer prefer?"
- ESEA, 2021 (Online). Presentation "Air Pollution and Individual Productivity: Evidence from the Ironman Triathlon Results"
- Conference “Neighbours in Research”, Perm, Russia. Presentation «Broadcasts vs. highlights: What does a modern consumer prefer?», 2022
- XXIII Yasin (April) International Academic Conference on Economic and Social Development. Presentation «Choking under pressure in online and live competitions», 2022
- 8th Western Conference on Football and Finance, online. Presentation "Wisdom of crowds vs. managers: Evidence from Major League Soccer". May 26-28, 2022
- 2nd International Conference on Econometrics and Business Analytics, Presentation "BI systems and firm performance: The mediating effect of digitally skilled labour". September 8-10, 2022
Projects, supported by Russian science foundation:
2018-2020 Competitiveness of and leapfrogging by Russian business on the basis of intangibles №18-18-00270 (extended for 2021-2022)
2015 Competitiveness of Russian Companies in the condition of import substitution: the role of intellectual resources №15-18-20039
Projects, supported by HSE University Basic Research Program:
2023 Organizational Intellectual Capital: Human Resource Management Practices and Knowledge Sharing
2022 Management of human resources and technologies: challenges of digital native generation
2021 Digital Innovation and Organizational Change Research in Companies
2020 Research of the digital gap phenomenon in the corporate sector
2019 The impact of labor skills on digital transformation in economy
2018 An intangible-intensive company’s behavior: industry specifics
2017 Optimal strategies for intangibles
2016 Comparative study of intangible endowment in Europe and Russia
2015 Behavior of intangible-intensive companies under uncertainty
2014 The study of an intangible-intensive company’s behavior under uncertainty
Joint scientific workshop of Laboratory of Sports Studies and IDLab
On March 18, the teams of the Laboratory of Sports Studies (HSE University, Moscow) and IDLab (HSE University, Perm) met to develop joint scientific projects.
IDLab Workshop
Iuliia Naidenova and Petr Parshakov presented the first results of the study "Viewership Patterns: An Analysis of Consumer Preferences for Videos on YouTube"
IDLab Workshop
Petr Parshakov and Carlos Gomez-Gonzalez (University of Zurich) presented the first results of the study "Take one for the team. How good leaders sacrifice their own performance for their team"
IDLab Workshop
Iuliia Naidenova presented the first results of the study "ESG disclosure and firm performance"
IDLab Workshop
Elena Shakina presented the first results of the study "Who is more likely to generate blockbuster innovations? Evidence from open-source software"
IDLab and School of Economics and Finance members presented their research at the 2nd International Conference on Econometrics and Business Analytics
Mariya Molodchik, Evgenia Shenkman, Iuliia Naidenova, and Dmitry Kirpishchikov took part in the 2nd International Conference on Econometrics and Business Analytics
IDLab Workshop
Marina Zavertyaeva presented the results of the study "Uncertainty of economic policy and investments of Russian companies: the role of social capital of the board of directors"
ID Lab ONLINE Workshop
Iuliia Naidenova presented the results of the study "Wisdom of the crowd versus managers: data from the Major Football League"
IDLab members presented their research at the 8th Western Football and Finance Conference
Iuliia Naidenova and Petr Parshakov took part in the 8th Western Football and Finance Conference
IDLab at the Yasin (April) conference
IDLab employees took an active part in the XXIII Yasin (April) International Academic Conference on Economic and Social Development
ID Lab ONLINE Workshop
Nadezhda Votintseva presented new results of the study "The quest for business model patterns", conducted jointly with IDLab employees Maria Molodchik, Petr Parshakov and Iuliia Naidenova
ID Lab ONLINE Workshop
Iuliia Naidenova presented the results of a new study "Choking under pressure in CS:GO in online and live competitions", conducted together with Petr Parshakov
IDLab at the Neighbors in Research conference
IDLab researchers took part in the IX scientific conference "Neighbours in Research"
IDLab at the AMEC conference, panel "Sustainability and value creation"
Dmitry Kirpishchikov presented the preliminary results of the study "Corporate investment, ownership and economic policy uncertainty: the case of Russia", conducted jointly with Marina Zavertiaeva and Iuliia Naidenova
IDLab members at the iCare conference
Dmitry Kirpishchikov presented the work "Does directors' social capital deal with economic policy uncertainty to raisecorporate investments?"
ID Lab ONLINE Workshop
Marina Zavertiaeva presented the first results of a new study about the role of social capital of company directors in the relationship between the uncertainty of the country's economic policy and corporate investments. The study was carried out jointly with other laboratory members - Dmitry Kirpishchikov and Iuliia Naidenova.
ESEA Conference
IDLab members took part in the European Sport Economics Association (ESEA) conference
5th Eastern Conference on Football Economics & 7th Western Conference on Football and Finance July 2-3, 2021 (Online)
IDLab members took part in the annual conference on football economics and finance, which combined 2 conferences - 5th Eastern Conference on Football Economics and 7th Western Conference on Football and Finance July 2-3, 2021 (Online)
Sofia Paklina presented the results of her study at the Fifth Annual Tartu Conference on Russian and East European Studies (6-8 June 2021 Tartu, Estonia)
Sofia presented the results of the study "Implementation of IT system in lack of digital labor conditions: Evidence from large Russian companies", conducted jointly with Iuliia Naidenova.
ID Lab ONLINE Workshop
Iuliia Naidenova presented the first results of a new study “Broadcasts versus highlights: what does a modern consumer prefer?”, conducted jointly with Petr Parshakov
Conference "Neighbors in Research"
IDLab members, as well as students writing course papers under their supervision, took an active part in the VIII scientific conference "Neighbors in Research".
ID Lab ONLINE Workshop
Sergei Suvorov, IDLAb trainee, presented the first results of a new study conducted in collaboration with Petr Parshakov and Iuliia Naidenova
Joined workshop of IDLab and the Laboratory of Sports Studies
Petr Parshakov presented the results of the study "Body mass index and performance in digital activities"
ID Lab ONLINE Workshop
The first online workshop was held in the new academic year 2020-2021
Congratulations with publication!
IDLab researchers published an article in the Journal of Business Research
Neighbors in Research
Neighbors in Research
VII Международная конференция «iCare»
IDLab members took an active part in the 7th iCare conference, which has become traditial for the HSE campus in Perm
HSE Scholars Propose New Method for Measuring Individual Well-being
Researchers at HSE University have applied an emotion recognition method to measure the subjective well-being of individuals
HSE Researchers Take Part in ‘Economics of Football’ Conference
On June 23-24, the international conference ‘Economics of Football’ was held in Kazan. This event was organized by the Higher School of Economics (HSE), the New Economic School and Kazan Federal University. Angel Barajas, Dennis Coates, Elena Shakina, Petr Parshakov, Iuliia Naidenova and Anna Bykova, staff members of the International Laboratory of Intangible-driven Economy, participated in the conference. The researchers presented papers and worked as moderators, discussants and key speakers at various sessions and workshops.
Marina Zavertiaeva, Petr Parshakov, Iuliia Naidenova and Dennis Coates presented their research projects at the international conference in New Orleans
The 85th Annual Meeting of the Southern Economic Association took place in New Orleans (USA, Louisiana) November 21-23, 2015. Marina Zavertiaeva, Petr Parshakov, Iuliia Naidenova, and Dennis Coates participated in the conference.
HSE Perm Undergrad Makes it into Top-15 in International Paper Competition
Aleksei Chmykhov, a senior in HSE Perm’s undergraduate Economics programme, has been selected as a finalist in the internationalNew Economic Talent 2015 paper competition organised by the Czech Republic’s Center for Economic Research and Graduate Education - Economics Institute (CERGE-EI).