Dmitry Tretyak

Associate Professor, Visiting Lecturer:Graduate School of Business / Department of Marketing

Dmitry Tretyak has been at HSE University since 2021.

Education and Degrees

2010
Candidate of Sciences* (PhD)
Institute of Economics of the Russian Academy of Sciences
2006
Bachelor's in Economics
Lomonosov Moscow State University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Professional Interests

category management

Awards and Accomplishments

Best Teacher – 2022, 2021

Grants

EGID for ESCP Master Specialised in 2007

Employment history

Education
Academy of Sciences of Russia, Institute of Economics, Moscow, PhD in management, Title of the PhD thesis: Management of intangible assets
ESCP-EAP, Paris, MS in Marketing & Communication
Lomonosov Moscow State University, Economic Faculty, BS in Economics and Econometrics, graduated with honors
Professional Experience Business
Regional Business Development manager, Malteurop, Sales, Marketing and Innovation (France-Germany-Poland-Russia-Ukraine-CIS & Middle East & Africa) Lead in sales and marketing strategies development (Craft, Special malts) Contribute to the innovation projects and new products development Lead in CRM tool development Validate any price calculations assuring the inserted data control Made all sales information/reporting for forecasting and budgeting Collect and analyze all marketing information available on the worldwide and the regional basis (Beer market development in volumes and value, Beer consumption trends, Malt market, Regional malt production capacities etc.)
Strategic channel development manager, Bonduelle-Kuban, Marketing Sales Shopper insight research, channel management, category role and mission CatMan – Launch in Russia for category Canned Vegetables Category growth plan, channel strategy MML Promo and forecast efficiency, CDT implementation, client analysis Navigation POSm, assortment and Space management Business Analyst, Bonduelle-Kuban, department of Marketing Competitors and strategy’s development analyses Marketing and sales statistical analyses (Nielsen data-bases) Long term forecast of sales Launch of new Internet site and strategy of its development Brand management of Bonduelle Fusion and launching new SKUs Organization and participation in the events for launch of Bonduelle Fusion «Афиша», «О, Да, ЕДА!»
Commercial projects coordinator, Yves Rocher Vostok, department of business development Project management of customer’s acquisition and retention Sales analyses and CRM strategy implementation Marketing and sales statistic’s analyses Responsible of catalog’s production and monitoring of its impact on the increasing volume of sales Lunching distant sales in Kazakhstan and Byelorussia
Junior Consultant, Nielsen France – Paris, department of “Retailer Services” Developed retailers’ strategy based on market information Successfully launched the new technology of prices analyses on the Russian market Developed and performed presentations for clients Made internal annual presentation on retailers’ market in France
Group Brand-manager Assistant, L’Oréal, Russia, Marketing department, Participated in the launch of the brand REDKEN on the Russian market Supported marketing activities of the make-up group L’Oréal Paris Developed the new sales analysis system that speed up the process for 5 times Developed and made POS materials and coordinated its distribution on the Moscow Cinema Festival
Created the data base of potential clients of the brand Managed the stock, logistics and communication
Marketing Consultant, Institute of Marketing Research – GIM, Moscow Researched French confectionary market Interviewed French baker and summarized the trends of the market Researched French confectionary market via Internet materials
Project Manager, Association “Virtass”, Moscow Participated in development of the passenger service on the Russian Railways Organized workshops of the Association in Egypt Developed and supported the Internet site www.virtass.ru
Professional Experience Training
HSE – Higher School of Economics, Faculty of Business and Management Associate professor Marketing analysis and Category management Product line and SKU-management – Category management Diploma papers administration
Lomonosov Moscow State University, Economic Faculty, program Marketing, Brand management, history of branding in the world Retail-chain development and analyses of their key figures (Nielsen, GFk) CRM in theory and examples of Russian and French business Diploma papers administration
Lomonosov Moscow State University, Public administration Faculty, program Marketing, Innovations in the trade organization
Trainings in Bonduelle for employees How to do the presentation for different auditoria Marketing and sales statistic’s analyses Analyses of Promo Efficiency in chains CatMan – What is it and why do we need it
Languages:
English, French – fluent

Courses (2019/2020)

Marketing Analysis and Category Management (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 3, 4 module)Rus
Progect seminar " Consulting project in retailing" (Master’s programme; Graduate School of Business; 2 year, 1, 2 module)Rus

Courses (2018/2019)

Marketing Analysis and Audit (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 4 module)Rus

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