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Address: 28/11 Shabolovka Ulitsa, Building 9, room 1315
ORCID: 0000-0003-4433-4750
ResearcherID: AAL-6127-2021
Scopus AuthorID: 56953233900
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V. Katkalo
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Anja Tekic

  • Anja Tekic has been at HSE University since 2020.

Education and Degrees

  • 2019

    PhD
    Skolkovo Institute of Science and Technology

  • 2009

    Master's in Engineering
    University of Novi Sad, Faculty of Technical Sciences


  •  

    2015-2019  PhD in Innovation Management

    Skolkovo Institute of Science and Technology – Skoltech, Center for Entrepreneurship and Innovation (Moscow, Russia)

    Thesis title: Contextualized intellectual property management in co-creation: A configurational approach to strategy development

    Supervisor: Prof. Kelvin Willoughby (Skoltech, Russia)

    Jury: Prof. Gloria Barczak (Northeastern University, USA); Prof. Thomas Hustad (Indiana University, USA); Prof. Katja Hutter (University of Salzburg, Austria); Prof. Maurizio Sobrero (University of Bologna, Italy); Prof. Clement Fortin (chair - Skoltech, Russia)

     


  • 2011-2012  Master of Science in Industrial Engineering / Product Lifecycle Management

    University of Novi Sad, Faculty of Technical Sciences,
    Department for Industrial Engineering and Management (Novi Sad, Serbia)

     

    2010-2011  Master of Science in Engineering Management / Project Management

    University of Novi Sad, Faculty of Technical Sciences,
    Department for Industrial Engineering and Management (Novi Sad, Serbia)

     

    2006-2010  Bachelor of Science with honours in Engineering Management

    University of Novi Sad, Faculty of Technical Sciences,
    Department for Industrial Engineering and Management (Novi Sad, Serbia)

Continuing education / Professional retraining / Internships / Study abroad experience

Fraunhofer Institute for Industrial Engineering – Fraunhofer IAO (Stuttgart, Germany)
DAAD visiting researcher (June-August 2014), Field of research: Open Innovation

Fraunhofer Institute for Industrial Engineering – Fraunhofer IAO (Stuttgart, Germany)
DAAD visiting researcher (July-September 2013), Field of research: Open Innovation

Technical University of Turin – Politecnico di Torino, Department DISPEA (Turin, Italy)
Visiting researcher (May 2012), Field of research: Product Lifecycle Management

Awards and Accomplishments

  • RADMA (Research and Development Management Association) Grant for attending the R&D Management conference at University of Cambridge (2016)

    DAAD Scholarship for two research stays at Fraunhofer IAO (2013 and 2014)

    FESTO Grant for attending the DAAAM Doctoral School at University of Zadar (2012)

    Best Master Student Award – Faculty of Technical Sciences, University of Novi Sad (Novi Sad, Serbia, 2011)

    Scholarships of Serbian Ministry of Education for outstanding students (2006-2015)

  • Best Teacher – 2021

Publications11

Conferences

  • 2019
    Annual Meeting of the Academy of Management - AOM 2019 (Boston). Presentation: Contextualized intellectual property management in co-creation: A configurational approach to strategy development
  • 2017
    International Open and User Innovation Conference – OUI 2017 (Innsbruck). Presentation: The strategic coupling of intellectual property management and co-creation
  • Innovation and Product Development Management Conference – IPDMC 2017 (Reykjavik). Presentation: Construing the conceptual mess around co-creation: Innovation management perspective
  • 2016
    Innovation and Product Development Management Conference – IPDMC 2016 (Glasgow). Presentation: The strategic coupling of intellectual property management and co-creation
  • R&D Management Conference 2016 (Cambridge). Presentation: Co-creation and open innovation: Related but distinct concepts in innovation management

  • 2015
    International Conference for Entrepreneurship, Innovation and Regional Development – ICEIRD 2015 (Sheffield). Presentation: Students as innovation partners – company insights from South-East Europe
  • 2014
    DAAAM International Symposium on Intelligent Manufacturing and Automation (Vienna). Presentation: Modelling a laboratory for ideas as a new tool for fostering engineering creativity
  • International Conference on Mass Customization and Personalization in Central Europe – MCP-CE 2014 (Novi Sad). Presentation: Co-creation: How, when, where and who?
  • International Conference on Mass Customization and Personalization in Central Europe – MCP-CE 2014 (Novi Sad). Presentation: The Uebermorgenwerkstatt: Customizable innovation in a co-creative environment
  • International Conference for Entrepreneurship, Innovation and Regional Development –ICEIRD 2014 (Nicosia). Presentation: Unused potential of co-creation in South-East Europe: Is it about the culture?
  • 2013
    DAAAM International Symposium on Intelligent Manufacturing and Automation (Zadar). Presentation: Thinking styles and product development project types: How to match them?
  • International Conference on Technology Transfer – ICTT 2013 (Nis). Presentation: Co-creation in product development - students in an innovation contest
  • 2012
    DAAAM International Symposium on Intelligent Manufacturing and Automation (Zadar). Presentation: Collaboration and new product development in PLM environment
  • International Conference on Mass Customization and Personalization in Central Europe – MCP-CE 2012 (Novi Sad). Presentation: Requirements management as a PLM tool in supporting mass customization
  • International Conference Management of Technology: Step to Sustainable Production – MOTSP 2012 (Zadar). Presentation: Implementation of PLM strategy in the process of the new product development in chemical industry
  • International Conference on Lean Technologies – LEAN 2012 (Novi Sad). Presentation: Integration of lean management methods in product lifecycle management concept

Student Term / Thesis Papers

Full list of of student term / thesis papers

Courses (2021/2022)

Courses (2020/2021)

International Business (Bachelor’s programme; Graduate School of Business; 3 year, 3, 4 module)Eng

Research project: Digitization as a driving force of open innovation and co-creation: implications for value creation and value appropriation

 

Broader research setting

The trend of open innovation (Chesbrough, 2003) has led many companies to recognize the value of collaborative innovation not only with their partner companies, universities or startups, but also with individual external contributors—users and customers, field experts, students, or amateur innovation enthusiasts—who may provide valuable input to the company’s innovation projects. This specific form of collaborative innovation between companies and individual external contributors is typically known as co-creation (Piller & West, 2014; Prahalad & Ramaswamy, 2004; Tekic & Willoughby, 2019).

The emergence of novel and sophisticated digital platforms has transformed innovation in significant ways. Digitizations has opened new opportunities for companies to tap into external sources of knowledge and creativity to enrich their product and brand development projects, changing thereby radically the notion of openness in terms of degree, scale and scope (Nambisan et al., 2019).

To involve individual external contributors in their co-creation projects, companies employ a variety of digital platforms to support crowd- and community-based collaboration. Collaborative practices, such as crowdsourcing contests (Ghezzi et al., 2018), community innovation (Hienerth et al., 2014), lead user workshops (Brem et al., 2018) or hackathons (Granados & Pareja-Eastaway, 2019) have been considered to bring great value to companies in solving complex innovation and product development problems, allowing them to tap into expertise, experience and creative potential of individual contributors (Afuah & Tucci, 2012; Garcia Martinez, 2017; Jeppesen & Lakhani, 2010).

Objective of the research project

Beyond simply providing a gateway to potential contributors, adoption of digital platforms in open innovation and co-creation have broader implications for value creation and value appropriation that are in the focus of this research project. Namely, extensive openness in collaboration may support value creation by attracting individual external contributors to freely share their ideas and solutions and get engaged more intensively in companies’ collaboration initiatives. However, too open environment may lead to difficulties for companies to keep control over the collaboration process and appropriate benefits from it. Such conflicting needs for control and openness in managing IP apparently put in front of managers an either/or choice (Dahlander & Gann, 2010; Lauritzen, 2017), making them to choose value appropriation over value creation, or vice versa.

Thus, the overall research objective of this project is to determine the pathways that companies need to follow to be able to shift their focus from resolving the inherent tension between opposing poles of control and openness to managing the paradox of controlled openness and be able simultaneously both to create and appropriate value through digitally-empowered co-creation.

Potential research questions

Taking into account that there is a competition among the companies and open innovation intermediaries for active and prolific contributors, whose time and attention are in high demand (Franke et al., 2013; Hutter et al., 2011), companies need to be able to attract the right individuals to collaborate and support the creation of value. Thus, with regards to value creation, there are four important issues our research project will focus on:

  • What are the key motivational drivers of contributors’ voluntary behavior and what influences or constrains their self-selection to participate in co-creation?
  • How to identify valuable contributors and thereby increase value creation effectiveness through collaboration?
  • How to design collaborative digital platforms and manage co-creation to fit the goal of specific project (new product development, product improvement, etc.)?
  • What are the determinants of the successful ecosystems and community platforms as the key actors in value creation?

Conversely, there is the growing consensus in academic research that effective IP management is a prerequisite for companies to be able to appropriate value in open innovation and co-creation (Mazzola et al., 2018; Tekic & Willoughby, 2020). Thus, with regards to value appropriation, there are additional three important issues our research project will focus on:

  • What the key elements of digitization facilitate and/or inhibit companies to appropriate value created through collaboration with individual external contributors?
  • How do IP-focused terms and conditions influence the effectiveness of co-creation and open innovation initiatives?
  • How do companies and individual external contributors navigate control-openness tensions in collaboration?

Supervisor

Anja Tekic is Assistant Professor at HSE Graduate School of Business, Department of Strategic and International Management. She received her PhD in Innovation Management from Skolkovo Institute of Science and Technology – Skoltech (Russia), as the first PhD graduate of Skoltech’s Center for Entrepreneurship and Innovation. She holds master degrees in Project Management and Product Lifecycle Management, both from University of Novi Sad (Serbia). She was a visiting scholar at the Fraunhofer Institute for Industrial Engineering (Fraunhofer IAO, Germany), and the Polytechnic University of Turin (Politecnico di Torino, Italy). Her research interests include co-creation, open innovation, product innovation management, and intellectual property management in co-creation projects.

Requirements for PhD students

  • Fluency in English (both spoken and in written)
  • Strong research interest in innovation, product development and/or technology management
  • Experience in conducting qualitative and/or quantitative data analyses

NOTE: Doctoral students are eligible for the stipend within the framework of the research project (up to 30.000 RUB per month based on students’ performance and results), in addition to the state and the school awarded scholarships.

All interested candidates are invited to contact dr Anja Tekic via email (atekic@hse.ru).