Denis A. Fomenkov
- Заместитель директора по образовательной деятельности и работе с партнерами: HSE Campus in Nizhny Novgorod
- Visiting Lecturer: Graduate School of Business / Department of Marketing
- Associate Professor: HSE Campus in Nizhny Novgorod / Faculty of Management / Department of Marketing
- Member of the HSE Academic Council
- Denis A. Fomenkov has been at HSE University since 2009.
Education and Degrees
HSE University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Professional Interests
• Marketing innovation
• The contributions of universities to the national innovation system
Awards and Accomplishments
Best Teacher — 2024, 2019–2021
Young Faculty Support Programme (Group of Young Academic Professionals)
Category "New Lecturers" (2009–2011)
Courses (2024/2025)
- Product Management (Mago-Lego; 1 module)Rus
- Product Management (Master’s programme; Graduate School of Business; 2 year, 1 module)Rus
- Past Courses
Courses (2023/2024)
- Advanced Marketing Analytics (Master’s programme; Faculty of Management (Nizhny Novgorod) field of study Management, field of study Management; 2 year, 1, 2 module)Eng
- Advanced Marketing Analytics (Mago-Lego; 1, 2 module)Eng
- Digital Product Management (Bachelor’s programme; Faculty of Management (Nizhny Novgorod); 4 year, 1, 2 module)Eng
- Economic-management thinking (Bachelor’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 1 module)Rus
- New Product Development (Master’s programme; Graduate School of Business; 1 year, 3, 4 module)Rus
- Product Management (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3, 4 module)Eng
- Product Management (Mago-Lego; 3, 4 module)Eng
- Product Management (Master’s programme; Graduate School of Business; 2 year, 1 module)Rus
- Product Management (Mago-Lego; 1 module)Rus
- Product Management (Bachelor’s programme; Graduate School of Business; 4 year, 1, 2 module)Eng
- Research Seminar "Contemporary Studies in Business" (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 4 module)Eng
Courses (2022/2023)
- Advanced Marketing Analytics (Master’s programme; Faculty of Management (Nizhny Novgorod) field of study Management, field of study Management; 2 year, 1, 2 module)Eng
- Digital Product Management (Bachelor’s programme; Faculty of Management (Nizhny Novgorod); 4 year, 1, 2 module)Eng
- New Product Marketing (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3, 4 module)Eng
- New Product Marketing (Mago-Lego; 3, 4 module)Eng
- Product Management (Minor; Graduate School of Business; 3, 4 module)Eng
- Product Management (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3, 4 module)Eng
- Product Management (Mago-Lego; 3, 4 module)Eng
- Project seminar "Business practices in Product management" (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3, 4 module)Eng
- Reseach seminar "Contemporary Issues in International Management" (Master’s programme; Faculty of Management (Nizhny Novgorod); 2 year, 1, 2 module)Eng
Courses (2021/2022)
- Advanced Marketing Analytics (Master’s programme; Faculty of Management (Nizhny Novgorod) field of study Management, field of study Management; 2 year, 1, 2 module)Eng
- International Marketing (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3 module)Eng
- Master's seminar: Managing international projects (Master’s programme; Faculty of Management (Nizhny Novgorod); 2 year, 1, 2 module)Eng
- Product Management Digital Products (Bachelor’s programme; Faculty of Management (Nizhny Novgorod); 4 year, 1, 2 module)Eng
- Product management (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 4 module)Eng
Courses (2020/2021)
- Advanced Marketing Analytics (Master’s programme; Faculty of Management (Nizhny Novgorod) field of study Management, field of study Management; 2 year, 1, 2 module)Eng
- Managing International Projects (Master’s programme; Faculty of Management (Nizhny Novgorod); 2 year, 1, 2 module)Eng
- Marketing in international project management (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 3 module)Eng
- Master's seminar: Managing international projects (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 2 module)Eng
- Product Management Digital Products (Bachelor’s programme; Faculty of Management (Nizhny Novgorod); 4 year, 1, 2 module)Eng
- Product management (Master’s programme; Faculty of Management (Nizhny Novgorod); 1 year, 4 module)Eng
‘Cultural Sensitivity Is Important in International Business Communication’
HSE University-Nizhny Novgorod has hosted a workshop on 'Intercultural Communication and Management: Swiss and Russian Views and Perspectives of Academia and Business.’ The workshop was organised by the Swiss Embassy in Russia.
Laws of Investment Attractiveness: Nizhny Novgorod Hosts Investment Leaders Forum
Nizhny Novgorod has hosted the Investment Leaders Forum organised by the Nizhny Novgorod Region Development Corporation jointly with executive authorities under the patronage of Nizhny Novgorod Region Governor Gleb Nikitin. The participants discussed the region's investment potential and highlighted the best practices in investment attraction and the support and implementation of investment projects. The forum was partnered with HSE University.
‘HSE University in Nizhny Novgorod Is Integrated into All Key Areas of the Region’s Development’
On April 9, HSE University in Nizhny Novgorod held an Open Day. In 2023, the campus offers programmes in humanities, socio-economic and computer sciences. At the open day, high school students and their parents learned about admissions to HSE University in Nizhny Novgorod and the opportunities that it offers to applicants, students, and future specialists.
HSE and Thailand's Mahidol University Sign Cooperation and Student Exchange Agreement
In mid-March 2023, a delegation of HSE University attended APAIE, a major annual educational conference held in Bangkok. At the conference, the HSE representatives organised a session, conducted negotiations with several universities, and met with high-ranking officials from government agencies and international organisations. Furthermore, during the conference, HSE signed a cooperation and student exchange agreement with Mahidol University, one of Thailand's top national research universities.
Education and art beyond borders: Ambassador Extraordinary and Plenipotentiary of the Republic of Benin to the Russian Federation has visited HSE University in Nizhny Novgorod
Ambassador Extraordinary and Plenipotentiary of the Republic of Benin to the Russian Federation, His Excellency Okunlola Biau Akambi Andre officially visited Nizhny Novgorod at the invitation of the Nizhny Novgorod campus of the HSE University.
HSE University Launches Its First Cross-Campus Bachelor’s Programme
The International Bachelor's in Business and Economics is a new cross-campus programme run by HSE University in St Petersburg, Nizhny Novgorod, and Perm. The first enrolment opens this year. The HSE News Service talked to the programme's academic managers and campus administrators about the course content and students’ career opportunities after graduation.
'The Master’s in Global Business Will Be Implemented Fully in the New Academic Year'
The model of international mobility under the 'Global Business' curriculum has been adjusted as part of the programme's implementation. Read on to learn what awaits students entering the programme in the 2022–2023 academic year.
We Help Transform the City and the Region
The Faculty of Management at HSE Nizhny Novgorod plays an important role in transforming the city and the region, as well as in the development of its entrepreneurial ecosystem - thanks to its faculty, who engage in relevant research; its students and educational programmes that include social projects, as well as international conferences, which bring together local and international professionals to share knowledge and best practices. At the same time, the provision of management education itself faces two main challenges– how to combine education and a research agenda, and how to align its academic curriculum with market demands.
HSE’s Nizhny Novgorod Campus to Help RAS Institute of Applied Physics to Market its Developments
The HSE Centre of Entrepreneurship in Nizhny Novgorod has started working in close cooperation with the Russian Academy of Sciences Institute of Applied Physics (IAP) for the purpose of commercializing the latter’s research results. The Centre will help IAP’s scholars market their projects.
Call for Applications for the Summer School ‘Understanding Russian Economy in the Context of Crisis’
On August 15-28, 2016, the third annual summer school ‘Understanding Russian Economy in the Context of Crisis’ will be held at HSE.
HSE Nizhny Novgorod Expands International Cooperation
A cooperation agreement will be signed between the Hochschule Bochum — Bochum University of Applied Sciences (Germany) and HSE — Nizhny Novgorod.
A Ticket to Global Business
Students of the Global Business programme will continue their studies in the second semester at a leading Austrian university. How does it feel to study to be a global manager? Here are some of their thoughts on it.