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Address: Nizhny Novgorod, 25/12 Bolshaya Pecherskaya Ulitsa, room 307
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Denis A. Fomenkov

  • Denis A. Fomenkov has been at HSE University since 2009.

Education and Degrees

  • 2010

    Candidate of Sciences* (PhD)

  • 2009

    Candidate of Sciences* (PhD) in Economics and National Economy Management

  • 2006

    HSE University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Professional Interests

•  Marketing innovation

•  The contributions of universities to the national innovation system

Awards and Accomplishments

Best Teacher – 2021, 2020, 2019

Young Faculty Support Program (Group of Young Academic Professionals)
Category "New Lecturers" (2009-2011)

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)

Courses (2019/2020)

Courses (2018/2019)



Book Фоменков Д. А., Александровский С. В., Шушкин М. А., Цой О. И. Маркетинговый подход к управлению образовательными проектами. Н. Новгород : Нижегородский государственный технический университет им. Р.Е. Алексеева, 2024.


Article Артюшина Е. В., Дряхлова Т. А., Фоменков Д. А. Исследование опыта пользователей при взаимодействии с интернет-площадками // Коммуникации. Медиа. Дизайн. 2023. Т. 8. № 3. С. 44-61.



Chapter Артюшина Е. В., Коренькова М. М., Фоменков Д. А., Шушкин М. А. ВЫЗОВ ПАНДЕМИИ – ДВЕ ПАРАЛЛЕЛИ РАЗВИТИЯ БИЗНЕСА В ЭПОХУ COVID-19 (ПРИМЕРЫ КЕЙСОВ) // В кн.: Пандемия как глобальный вызов: социально-экономические и правовые аспекты / Науч. ред.: М. В. Плотников. Н. Новгород : Издательство НИСОЦ, 2021. Гл. 3. С. 33-45.


Book Александровский С. В., Фоменков Д. А. Российские практики исследования измерений бренда. Нижегородский государственный технический университет им. Р.Е. Алексеева, 2019.








Article Фоменков Д. А. Прямой маркетинг - привлекать или удерживать клиентов? // Актуальные вопросы современной науки. 2010. № 11. С. 46-57.




Chapter Фоменков Д. А. Иерархическая модель эффективности маркетинга // В кн.: Сборник трудов аспирантов и магистрантов. Социально-гуманитарные науки (2007) / Сост.: Н. Жилина, Н. Камаева. Н. Новгород : ННГАСУ, 2007. С. 198-202.

Timetable for today

Full timetable

‘Cultural Sensitivity Is Important in International Business Communication’

HSE University-Nizhny Novgorod has hosted a workshop on 'Intercultural Communication and Management: Swiss and Russian Views and Perspectives of Academia and Business.’ The workshop was organised by the Swiss Embassy in Russia.

Laws of Investment Attractiveness: Nizhny Novgorod Hosts Investment Leaders Forum

Nizhny Novgorod has hosted the Investment Leaders Forum organised by the Nizhny Novgorod Region Development Corporation jointly with executive authorities under the patronage of Nizhny Novgorod Region Governor Gleb Nikitin. The participants discussed the region's investment potential and highlighted the best practices in investment attraction and the support and implementation of investment projects. The forum was partnered with HSE University.

‘HSE University in Nizhny Novgorod Is Integrated into All Key Areas of the Region’s Development’

On April 9, HSE University in Nizhny Novgorod held an Open Day. In 2023, the campus offers programmes in humanities, socio-economic and computer sciences. At the open day, high school students and their parents learned about admissions to HSE University in Nizhny Novgorod and the opportunities that it offers to applicants, students, and future specialists.

HSE and Thailand's Mahidol University Sign Cooperation and Student Exchange Agreement

In mid-March 2023, a delegation of HSE University attended APAIE, a major annual educational conference held in Bangkok. At the conference, the HSE representatives organised a session, conducted negotiations with several universities, and met with high-ranking officials from government agencies and international organisations. Furthermore, during the conference, HSE signed a cooperation and student exchange agreement with Mahidol University, one of Thailand's top national research universities.

Education and art beyond borders: Ambassador Extraordinary and Plenipotentiary of the Republic of Benin to the Russian Federation has visited HSE University in Nizhny Novgorod

Ambassador Extraordinary and Plenipotentiary of the Republic of Benin to the Russian Federation, His Excellency Okunlola Biau Akambi Andre officially visited Nizhny Novgorod at the invitation of the Nizhny Novgorod campus of the HSE University.

HSE University Launches Its First Cross-Campus Bachelor’s Programme

The International Bachelor's in Business and Economics is a new cross-campus programme run by HSE University in St Petersburg, Nizhny Novgorod, and Perm. The first enrolment opens this year. The HSE News Service talked to the programme's academic managers and campus administrators about the course content and students’ career opportunities after graduation.

'The Master’s in Global Business Will Be Implemented Fully in the New Academic Year'

The model of international mobility under the 'Global Business' curriculum has been adjusted as part of the programme's implementation. Read on to learn what awaits students entering the programme in the 2022–2023 academic year.

A dual degree programme with the University of Tuscia (Viterbo, Italy) has opened at the undergraduate Business Management program at the Nizhny Novgorod campus of National Research University Higher School of Economics

We Help Transform the City and the Region

The Faculty of Management at HSE Nizhny Novgorod plays an important role in transforming the city and the region, as well as in the development of its entrepreneurial ecosystem - thanks to its faculty, who engage in relevant research; its students and educational programmes that include social projects, as well as international conferences, which bring together local and international professionals to share knowledge and best practices. At the same time, the provision of management education itself faces two main challenges– how to combine education and a research agenda, and how to align its academic curriculum with market demands.

HSE’s Nizhny Novgorod Campus to Help RAS Institute of Applied Physics to Market its Developments

The HSE Centre of Entrepreneurship in Nizhny Novgorod has started working in close cooperation with the Russian Academy of Sciences Institute of Applied Physics (IAP) for the purpose of commercializing the latter’s research results. The Centre will help IAP’s scholars market their projects.

Call for Applications for the Summer School ‘Understanding Russian Economy in the Context of Crisis’

On August 15-28, 2016, the third annual summer school ‘Understanding Russian Economy in the Context of Crisis’ will be held at HSE.

HSE Nizhny Novgorod Expands International Cooperation

A cooperation agreement will be signed between the Hochschule Bochum — Bochum University of Applied Sciences (Germany) and HSE — Nizhny Novgorod.

A Ticket to Global Business

Students of the Global Business programme will continue their studies in the second semester at a leading Austrian university. How does it feel to study to be a global manager? Here are some of their thoughts on it.