• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Language Proficiency
+7 (495) 772-95-90
Address: 8/2 Maly Tryokhsvyatitelsky Pereulok, Building 1, room С- 401
SPIN-RSCI: 6896-8203
ORCID: 0000-0002-9994-3345
ResearcherID: K-2870-2015
Scopus AuthorID: 57219155569
Google Scholar
S. Zverev
M. Mordvinova
Printable version


Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!
To be used only for spelling or punctuation mistakes.

Nelli Bachurina

  • Nelli Bachurina has been at HSE University since 2012.

Education and Degrees

  • 2006

    Candidate of Sciences* (PhD) in Theory and Methods of Professional Education
    Voronezh State Technical University
    Thesis Title: “Forming Professional and Personal Relevant Qualities of Service and Tourism Students”

  • 2006

    Doctoral programme
    Voronezh State Technical University

  • 2003

    Degree in Public Relations
    Voronezh State Technical University

* Candidate of Sciences
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.

Professional Interests

Awards and Accomplishments

Best Teacher – 2020, 2019, 2018, 2014

Young Faculty Support Program (Group of Young Academic Professionals)
Category "Future Professoriate" (2015)

Courses (2023/2024)

Courses (2022/2023)

Courses (2021/2022)

Courses (2020/2021)

Courses (2019/2020)

Courses (2018/2019)


  • 2014
    100th National Communication Association Convention (Чикаго, Иллинойс). Presentation: Differentiation of Integrated Communications: The Historical Development of the Concept and Discipline
  • 100th National Communication Association Convention (Чикаго, Иллинойс). Presentation: The history of the development of communication as institutionalized field and as a discipline in the post-Soviet space


Visiting fellowships

August 2011-May 2012 - Fulbright visiting scholar, University of Southern California (USA), Annenberg School for Communication and Journalism, department "Strategic PR". During the internship she has learnt American universities’ policy regarding curriculum and syllabus construction for Strategic Public Relations, innovative approaches of assessment knowledge, ways of using multimedia tools and new media in higher education, pedagogic approaches and methodology of teaching a range of disciplines in PR, communication and journalism areas. Nelli has participated in lots of discussions and conferences hold at USC, attended lectures of distinguished professors at Annenberg School for Communication and Journalism (USC).

Additional information

2008 - present: Russian Communication Association (RCA)

Participation in seminars

How to Start Lecturing in English” (October-November, 2014) – a seminar on lecturing in English skills for academics at Higher School of Economics, Moscow. 

XVI Fulbright Summer School “Academic Writing: Perspectives from the U.S. and Russia” (June 24-28 2013, Moscow).
“Presentation Skills” (February-April, 2013), seminar, HSE, Moscow.
"Advanced Theory and Methodology in Social Sciences" (September, 9 2013 - November, 8 2013), seminar, HSE, Moscow.



2011 - Fulbright grant. Fulbright Faculty Development Program (FFDP).

Research interests

New media, Public Relations, Sociology of Internet, Social Network Analysis, Social Networks, Cyberspace, Civic Journalism, Civic Activism, Multimedia Tools for Education, Integrated Communications.


1. Bachurina N.S. (2014). The Evolution of  Integrated Communications: An Overview of Western Academic Research, Vestnik NGUEU, № 1, pp. 272-281.
2. Bachurina N.S. (2013). The Analysis of Advertising and Public Relations Undergraduate Programs of Russian Universities. In International Academic and Applied Conference “Integrated communications in Sports, Culture, Business, and Politics” proceedings, Chelyabinsk, pp. 22-30.
3. Bachurina N.S. (2013). Teaching Integrated Communications at a University: Challenges, Future Trends, and International Experience.In International Academic and Applied Conference “Integrated Communications in Business and Politics” proceedings, Moscow: HSE.
4. Bachurina, N.S. (2012). Participatory Culture and its Implications in Developing New Ways of Learning Public Relations, in Proceedings of Internet Conference “Connect Universum-2012”.
5. Bachurina, N.S. (2012). The Applying of New Media and Multimedia Tools in Forming Civic Activism of Youth: USA Universities’ Experience in Involving Students to Decision Making of Local Community Issues.  Proceedings of National Scientific Conference “Cultural Space of Russian Regions”. pp. 71-71.
6. Bachurina, N.S. (2012). Requirements to Public Relations Program Graduate’s competences in Russia and USA: Comparative Analysis. Proceedings of National Scientific Conference “Modernization of Socio-Economic Sphere of Society and Problems of Modern Education”. pp. 38-40.
7. Bachurina, N.S. (2011). Learning in Networks and Blogs: Theory and Practice. Proceedings of National Scientific and Applied Conference “PR in Changing World: Regional Aspect”. p. 53-61.
8.Bachurina, N.S. (2011). Special Event as PR Technology and Source for Event Tourism Development. Proceedings of Scientific and Applied Conference “Culture and Service: International Tourism as Current Global Issue. pp. 48-52.
9. Bachurina, N.S. (2010). Internet Artifacts about Voronezh Region as a tool for territory Image Communication. Proceedings of Scientific and Applied Conference “An Individual in Information Space”. pp. 256-259.
10. Bachurina, N.S. (2010). Social Networks as an Informal Way of Students’ Learning. Vestnik of Voronezh Institute of High Technologies. p. 195-198.
11. Bachurina, N.S. (2010). Social Networks as Developmental Environment for Learning. Proceedings of Regional Scientific and Applied Conference “Socio-cultural Perspectives of a Region Development: Service, Tourism, Local History”. pp. 170-173.
12. Bachurina, N. (2009). Characteristics of Communication in Social Networks. Proceedings of  Scientific Conference. Voronezh, pp.16-20.
13. Bachurina, N.S. (2008). PR and Individual in а Frame of Reference: Authority and Society. Proceedings of  Scientific Conference. Penza, 21-24 p.
14. Bachurina, N.S. (2008). Ritualization of Public Sphere: Media Impact. Proceedings of  Scientific Conference. Velikiy Novgorod, 33-36 p.
15. Bachurina, N.S. (2008). Social Networks: New Prospects for PR. Proceedings of Scientific Conference. Saratov, 57-59 p.

Timetable for today

Full timetable

The Lecturers of the School of Integrated Communications presented research at the NCA convention

The Lecturers of the School of Integrated Communications took part in the annual National Communication Association.

Instructors from School of Integrated Communications Participate in NCA Conference

On November 20-23, the National Communication Association (NCA) organized its 100th conference in Chicago. Sergey Zverev, Oleg Kashirskikh, and Nelli Bachurina, all instructors in HSE’s School of Integrated Communications, presented papers at the conference and took part in a panel discussion as well.