Текич Аня
- Начала работать в НИУ ВШЭ в 2020 году.
Образование, учёные степени
- 2019PhD: Сколковский институт науки и технологий
- 2009
Магистратура: Университет города Нови-Сад, факультет: Факультет технических наук, специальность «Инженерные науки», квалификация «Магистр»
2015-2019 PhD in Innovation Management
Skolkovo Institute of Science and Technology – Skoltech, Center for Entrepreneurship and Innovation (Moscow, Russia)
Thesis title: Contextualized intellectual property management in co-creation: A configurational approach to strategy development
Supervisor: Prof. Kelvin Willoughby (Skoltech, Russia)
Jury: Prof. Gloria Barczak (Northeastern University, USA); Prof. Thomas Hustad (Indiana University, USA); Prof. Katja Hutter (University of Salzburg, Austria); Prof. Maurizio Sobrero (University of Bologna, Italy); Prof. Clement Fortin (chair - Skoltech, Russia)
2011-2012 Master of Science in Industrial Engineering / Product Lifecycle Management
University of Novi Sad, Faculty of Technical Sciences,
Department for Industrial Engineering and Management (Novi Sad, Serbia)2010-2011 Master of Science in Engineering Management / Project Management
University of Novi Sad, Faculty of Technical Sciences,
Department for Industrial Engineering and Management (Novi Sad, Serbia)2006-2010 Bachelor of Science with honours in Engineering Management
University of Novi Sad, Faculty of Technical Sciences,
Department for Industrial Engineering and Management (Novi Sad, Serbia)
Достижения и поощрения
Надбавка за публикацию в журнале из Списка А (и приравненном к нему научном издании) (2023-2024)
Надбавка за публикацию в международном рецензируемом научном издании (2022-2023)
Публикации14
- Статья Tekic A., Willoughby K. W., Füller J. Different settings, different terms and conditions: The impact of intellectual property arrangements on co-creation project performance // Journal of Product Innovation Management. 2023 doi
- Статья Tekic Z., Abuelez A., Tekic A. Technological synergies as antecedents of sustainable development: deep-tech versus shallow-tech perspective // Technology Analysis & Strategic Management. 2023 doi
- Статья Tekic A., Zerjav V., Tekic Z. Evolution of project studies through the lens of engaged scholarship: A longitudinal bibliometric analysis // International Journal of Project Management. 2022. Vol. 40. No. 5. P. 531-546. doi
- Статья Tekic A., Tekic Z. Culture as antecedent of national innovation performance: Evidence from neo-configurational perspective // Journal of Business Research. 2021. Vol. 125. No. March. P. 385-396. doi
- Статья Tekic A., Willoughby K. Configuring intellectual property management strategies in co-creation: a contextual perspective // Innovation: Management, Policy & Practice. 2020. Vol. 22. No. 2. P. 128-159. doi
- Статья Tekic A., Willoughby K. Co-creation – child, sibling or adopted cousin of open innovation? // Innovation: Management, Policy & Practice. 2019. Vol. 21. No. 2. P. 274-297. doi
- Статья Tekic A., Willoughby K. Contextualised co-creation: innovating with individual external contributors throughout the product life cycle // International Journal of Product Development. 2017. Vol. 22. No. 3. P. 230-245. doi
- Статья Tekic Z., Tekic A., Todorovic V. Modelling a laboratory for ideas as a new tool for fostering engineering creativity // Procedia Engineering. 2015. Vol. 100. P. 400-407. doi
- Книга Anisic Z., Suzic N., Tekic A. Product and service management. Novi Sad, Serbia: University of Novi Sad, Faculty of Technical Sciences, 2015.
- Статья Tekic A., Vrgovic P., Tekic Z. Thinking styles and product development project types: How to match them? // Procedia Engineering. 2014. Vol. 69. P. 830-837. doi
- Статья Tekic A., Tekic Z., Anisic Z. Customer co-creation throughout the product life cycle // International Journal of Industrial Engineering and Management. 2013. Vol. 4. No. 1. P. 43-49.
- Статья Anisic Z., Veza I., Suzic N., Sremcev N., Tekic A. Improving product design with IPS-DFX methodology incorporated in PLM software // Tehnicki Vjesnik. 2013. Vol. 20. No. 1. P. 183-193.
- Глава книги Borocki J., Tekic A., Cvijic M. Measuring organizational innovativeness, in: Engineering Management – Challenges for the Future. University of Novi Sad (Novi Sad, Serbia), Fraunhofer IAO (Stuttgart, Germany) & DAAAM International (Vienna, Austria): , 2013.
- Статья Stojanova T., Suzic N., Tekic A. Implementation of Mass Customization Tools in Small and Medium Enterprises // International Journal of Industrial Engineering and Management. 2012. Vol. 3. No. 4. P. 253-260.
Конференции
- 2022Open and User Innovation Conference 2022 (Zurich). Доклад: Will contributors agree to this intellectual property arrangement? Embracing the paradox of openness in crowdsourcing contests
R&D Management Conference 2022 (Trento). Доклад: Effective resource bundles of entrepreneurial ecosystems: a fuzzy-set qualitative comparative analysis
- 2019Annual Meeting of the Academy of Management - AOM 2019 (Boston). Доклад: Contextualized intellectual property management in co-creation: A configurational approach to strategy development
- 2017International Open and User Innovation Conference – OUI 2017 (Innsbruck). Доклад: The strategic coupling of intellectual property management and co-creation
- Innovation and Product Development Management Conference – IPDMC 2017 (Reykjavik). Доклад: Construing the conceptual mess around co-creation: Innovation management perspective
- 2016Innovation and Product Development Management Conference – IPDMC 2016 (Glasgow). Доклад: The strategic coupling of intellectual property management and co-creation
R&D Management Conference 2016 (Cambridge). Доклад: Co-creation and open innovation: Related but distinct concepts in innovation management
- 2015International Conference for Entrepreneurship, Innovation and Regional Development – ICEIRD 2015 (Sheffield). Доклад: Students as innovation partners – company insights from South-East Europe
- 2014DAAAM International Symposium on Intelligent Manufacturing and Automation (Vienna). Доклад: Modelling a laboratory for ideas as a new tool for fostering engineering creativity
- International Conference on Mass Customization and Personalization in Central Europe – MCP-CE 2014 (Novi Sad). Доклад: Co-creation: How, when, where and who?
- International Conference on Mass Customization and Personalization in Central Europe – MCP-CE 2014 (Novi Sad). Доклад: The Uebermorgenwerkstatt: Customizable innovation in a co-creative environment
- International Conference for Entrepreneurship, Innovation and Regional Development –ICEIRD 2014 (Nicosia). Доклад: Unused potential of co-creation in South-East Europe: Is it about the culture?
- 2013DAAAM International Symposium on Intelligent Manufacturing and Automation (Zadar). Доклад: Thinking styles and product development project types: How to match them?
- International Conference on Technology Transfer – ICTT 2013 (Nis). Доклад: Co-creation in product development - students in an innovation contest
- 2012DAAAM International Symposium on Intelligent Manufacturing and Automation (Zadar). Доклад: Collaboration and new product development in PLM environment
- International Conference on Mass Customization and Personalization in Central Europe – MCP-CE 2012 (Novi Sad). Доклад: Requirements management as a PLM tool in supporting mass customization
- International Conference Management of Technology: Step to Sustainable Production – MOTSP 2012 (Zadar). Доклад: Implementation of PLM strategy in the process of the new product development in chemical industry
- International Conference on Lean Technologies – LEAN 2012 (Novi Sad). Доклад: Integration of lean management methods in product lifecycle management concept
Научный руководитель диссертационных исследований
- 1Сябренко Е. М. Влияние цифровизации на внутрикорпоративный процесс для создания ценностного предложения (aспирантура: 1-й год обучения)
- 2Казакова Ю. В. Управление медиа инновациями в новостном информационном агентстве (aспирантура: 1-й год обучения)
Учебные курсы (2023/2024 уч. год)
- Research in Technology and Innovation Management (Аспирантура; 2-й курс, 1 семестр)Анг
- International Business (Бакалавриат; где читается: Высшая школа бизнеса; 3-й курс, 2 модуль)Анг
- Research Seminar "Business Innovation Management" (Магистратура; где читается: Высшая школа бизнеса; 2-й курс, 1 модуль)Анг
- Архив учебных курсов
Учебные курсы (2022/2023 уч. год)
- International Business (Бакалавриат; где читается: Высшая школа бизнеса; 3-й курс, 1, 2 модуль)Анг
- Research Seminar "Business Innovation Management" (Магистратура; где читается: Высшая школа бизнеса; 2-й курс, 1 модуль)Анг
- Product Management (Майнор; где читается: Высшая школа бизнеса; 3, 4 модуль)Анг
Учебные курсы (2021/2022 уч. год)
Research in Technology and Innovation Management (Аспирантура; направление "38.06.01. Экономика", направление "38.06.01. Экономика"; 1-й курс, 1 семестр)Анг
- International Business (Бакалавриат; где читается: Высшая школа бизнеса; 3-й курс, 1, 2 модуль)Анг
- Research Seminar "Business Innovation Management" (Магистратура; где читается: Высшая школа бизнеса; 2-й курс, 1 модуль)Анг
Research focus: Open innovation and co-creation - implications for value creation and value appropriation
Broader research setting
The trend of open innovation (Chesbrough, 2003) has led many companies to recognize the value of collaborative innovation not only with their partner companies, universities or startups, but also with individual external contributors—users and customers, field experts, students, or amateur innovation enthusiasts—who may provide valuable input to the company’s innovation projects. This specific form of collaborative innovation between companies and individual external contributors is typically known as co-creation (Piller & West, 2014; Prahalad & Ramaswamy, 2004; Tekic & Willoughby, 2019).
The emergence of novel and sophisticated digital platforms has transformed innovation in significant ways. Digitizations has opened new opportunities for companies to tap into external sources of knowledge and creativity to enrich their product and brand development projects, changing thereby radically the notion of openness in terms of degree, scale and scope (Nambisan et al., 2019).
To involve individual external contributors in their co-creation projects, companies employ a variety of digital platforms to support crowd- and community-based collaboration. Collaborative practices, such as crowdsourcing contests (Ghezzi et al., 2018), community innovation (Hienerth et al., 2014), lead user workshops (Brem et al., 2018) or hackathons (Granados & Pareja-Eastaway, 2019) have been considered to bring great value to companies in solving complex innovation and product development problems, allowing them to tap into expertise, experience and creative potential of individual contributors (Afuah & Tucci, 2012; Garcia Martinez, 2017; Jeppesen & Lakhani, 2010).
Potential research questions
Taking into account that there is a competition among the companies and open innovation intermediaries for active and prolific contributors, whose time and attention are in high demand (Franke et al., 2013; Hutter et al., 2011), companies need to be able to attract the right individuals to collaborate and support the creation of value. Thus, with regards to value creation, these are potential research questions to follow:
- What are the key motivational drivers of contributors’ voluntary behavior and what influences or constrains their self-selection to participate in co-creation?
- How to identify valuable contributors and thereby increase value creation effectiveness through collaboration?
- How to design collaborative digital platforms and manage co-creation to fit the goal of specific project (new product development, product improvement, etc.)?
Conversely, there is the growing consensus in academic research that effective IP management is a prerequisite for companies to be able to appropriate value in open innovation and co-creation (Mazzola et al., 2018; Tekic & Willoughby, 2020). Thus, with regards to value appropriation, these are potential research questions to follow:
- What the key elements of digitization facilitate and/or inhibit companies to appropriate value created through collaboration with individual external contributors?
- How do IP-focused terms and conditions influence the effectiveness of co-creation and open innovation initiatives?
- How do companies and individual external contributors navigate control-openness tensions in collaboration?
Supervisor
Anja Tekic is Assistant Professor at HSE Graduate School of Business, Department of Strategic and International Management. She received her PhD in Innovation Management from Skolkovo Institute of Science and Technology – Skoltech (Russia), as the first PhD graduate of Skoltech’s Center for Entrepreneurship and Innovation. She holds master degrees in Project Management and Product Lifecycle Management, both from University of Novi Sad (Serbia). She was a visiting scholar at the Fraunhofer Institute for Industrial Engineering (Fraunhofer IAO, Germany), and the Polytechnic University of Turin (Politecnico di Torino, Italy). Her research interests include co-creation, open innovation, product innovation management, and intellectual property management in co-creation projects.
Requirements for PhD students
- Fluency in English (both spoken and in written)
- Strong research interest in innovation, product development and/or technology management
- Experience in conducting qualitative and/or quantitative data analyses
All interested candidates are invited to contact dr Anja Tekic via email (anja.tekic@hse.ru).