ENTREPRENEURSHIP & LEGAL ENVIRONMENT IN RUSSIA
The emphasis of the course is given for the issues related to initiating and doing a foreign business in Russia. It will cover a broad range of issues relevant to investing in business operations in Russia. The knowledge and skills acquired during the course will be useful to anyone considering international career and in particular to those who prepare themselves to work as consultants and country experts in multinational companies operating in Russia.
The course objectives are:
- To help foreign businessmen and entrepreneurs receive the firsthand knowledge about the specifics of conducting business in Russia;
- To highlight pros and cons of doing business in Russia from a foreign investor’s perspective;
- To develop an understanding of the Russian business environment;
- To show the potential of the Russian market, the role of the government and the main drivers of economic development;
- To identify opportunities for foreign entrepreneurs in Russia.
Course Minicases: Radius Group, E.ON,PepsiCo / Wimm-Bill-Dann, Wal-Mart, Achan
CROSS - CULTURAL COMMUNICATIONS, TEAMWORK ISSUES AND NEGOTIATIONS IN RUSSIA
The course is designed for studying peculiarities of effective cross-cultural collaboration in multinational companies. National culture is considered as a new knowledge. Special attention is paid to the development of successful German – Russian collaboration taking into account cross – cultural differences.
Particular emphasis is put on communication, teamwork issues and negotiations in the multicultural team. Main characteristics of high-context and low-context cultural communications styles will be discussed, as well as the impact of communications styles on creating the models of cross-cultural collaboration and synergetic team work.
The business game "Multicultural teamwork" is focused on the development of new practical skills and competencies for working in global environment with a particular focus on Russian reality nowadays.
Students are encouraged to solve a micro-case-study describing various problems related to multicultural team management in Russia. By working in small groups students have to build up a business model of efficient cross – cultural collaboration taking into account cross-cultural differences between Russians and Germans in order to obtain synergy effect.
MARKETING IN RUSSIA: THE RUSSIAN ECONOMIC MIRACLE AND CONTEMPORARY MARKETING PRACTICES
The course will discuss marketing practices of the «Russian economic miracle» period and contemporary marketing practices of local and foreign companies in the Russian market. The discussions will touch upon the need to adapt basic concepts, marketing strategies and marketing programmes to the specifics of the Russian market, with still imperfect institutional environment but fast and promising changes in B2C and B2B relationships.
The course will demonstrate that Russia, being one of the emergent economies with huge market potential, plays an ever growing role in the in the 21-century and offers significant market opportunities. However, to benefit from these opportunities, companies need to understand specific features of the local institutional environment and local consumer.
The case PODRUZHKI.ru dealing with the problems of brand value creation through social networks will be discussed. The case investigates the problems of brand development of new Russian social network PODRUZHKI.ru. It gives students the opportunity to analyze a number of strategic marketing issues. The main are as follows: the way of potential users attracting and involvement; ethical issues of moderating site for teens; the way(s) to create a business model that will make the internet project successful in the long run.
STRATEGIC AND INNOVATION MANAGEMENT IN RUSSIA: NEW OPPORTUNITIES AND CHALLENGES FOR GERMAN FIRMS
The aim of this course is to provide the general orientation in the Russian economy and the problems local and foreign companies face in conducting business in very specific legal, institutional and economic environments.
The course includes elements of lectures, seminars, case discussion and computer-assisted business simulation.
Part 1. Business environment in Russia
Presentation of the last statistical data on economic dynamics in various sectors, overview of ownership structure (major holding companies and business groups), the role of foreign companies in the Russian economy.
Part 2. Behavior of Russian and foreign firms in Russia
Major types of firms in Russia (state monopolies and quasi-monopolies, large corporations, SME, subsidiaries of MNCs). Using a stakeholder model to understand the patterns of behavior of the firms of each type. German firms in Russia: early entrants and newcomers, review of their experience and current actions.
Part 3. Course assignment
Computer-assisted strategic diagnosis of a Russian company using Organizational Consultant educational software and a specially designed case HEM Ltd. (ecch No. 312-033-1)