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Regular version of the site
Master 2025/2026

Data-driven Culture

Type: Compulsory course (Marketing)
Delivered by: School of Marketing and Entrepreneurship
When: 1 year, 3, 4 module
Open to: students of one campus
Language: English
ECTS credits: 6
Contact hours: 40

Course Syllabus

Abstract

The course helps students to learn how to set analytic goals, work with data in a team, select data analysis methods, and make decisions based on data. If students know basic statistics and use Python, R, or SPSS for analysis, it helps students to better understand the course topics.