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Regular version of the site
Bachelor 2022/2023

Marketing

Category 'Best Course for Career Development'
Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type: Compulsory course (Business Administration)
Area of studies: Management
Delivered by: Department of Foreign Languages
Where: Faculty of Management
When: 3 year, 1, 2 module
Mode of studies: distance learning
Online hours: 20
Open to: students of one campus
Language: English
ECTS credits: 4
Contact hours: 76

Course Syllabus

Abstract

The course involves the study of the basic foundations of modern B2C and B2B marketing. It covers key marketing concepts and terminology and assumes a case study as the main teaching method.
Learning Objectives

Learning Objectives

  • By the end of the course, the student must be ready: — to describe frequently used marketing concepts and explain the key terms of the discipline; — to apply various research methods in marketing; — to use the main tools of goods and services marketing, pricing, distribution and communications; — to analyze marketing problems related to management decision-making and offer consistent solutions to these problems; — to organize and explain the processes related to the preparation of marketing strategies and plans.
Expected Learning Outcomes

Expected Learning Outcomes

  • Determine the company's marketing goals in the short and long term
  • Conduct market analysis
  • Make a portrait of the consumer, describe the target audience of the product
  • Segment the target audience and develop product positioning
  • Develop a marketing package and a marketing plan
  • Evaluate the effectiveness of marketing investments
Course Contents

Course Contents

  • Marketing as a Process
  • Marketing Strategy and Marketing Planning
  • Consumer Behavior
Assessment Elements

Assessment Elements

  • non-blocking Work at seminars
  • non-blocking Tests
  • non-blocking Online course
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    0.1 * Online course + 0.2 * Tests + 0.4 * Exam + 0.3 * Work at seminars