Bachelor
2022/2023
Web-writing and content marketing
Type:
Elective course (Foreign Languages and Intercultural Communication)
Area of studies:
Linguistics
Delivered by:
School of Foreign Languages
Where:
School of Foreign Languages
When:
4 year, 1, 2 module
Mode of studies:
offline
Open to:
students of one campus
Language:
English
ECTS credits:
6
Contact hours:
30
Course Syllabus
Abstract
The Internet opened new opportunities of content free publishing and distributing, having changed the rules of content management. Modern authors are not supposed just to fit in an attractive heading or create an interesting text. Now the essence is in making your content available and reachable for YOUR reader within a huge web pool.
The content will become way more noticeable, thus, readable and productive for your Business or Project promotion and awareness will rise.
Hence, at this optional/elective course you will
- learn the techniques on improving and promoting one's marketing activity
- implement this knowledge while realizing your basic website project within the course accomplishment;
- observe current content marketing tendencies based on Guest speakers knowledge and experience (from a number of foreign and local companies) as well as current sources of information;
- understand the principles of long-lasting and consistent content strategy planning;
- learn which spheres and skills you can choose to become a unique specialist within content creation.
The course is for those who:
- is ready for constant writing, editing and improvement processes;
- is looking for an opportunity to develop creative thinking, writing, and designing;
- is interested in integrating language skills and marketing tools and theories;
- possesses B2-C1 level of English command;
- has some experience of work with apps and platforms for structuring, organising and designing information presentation.