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Course Syllabus

Bachelor 2022/2023

Research Seminar "The Market Research: Sociological and Marketing Approach"

Category 'Best Course for Broadening Horizons and Diversity of Knowledge and Skills'
Type: Elective course (Sociology and Social Informatics)
Area of studies: Sociology
Delivered by: Department of Sociology
Where: Saint-Petersburg School of Social Sciences
When: 3 year, 1-4 module
Mode of studies: offline
Open to: students of all HSE University campuses
Instructors: Yulia Epanova, Yana Krupets, Alina Maiboroda, Anastasia Sablina
Language: English
ECTS credits: 4
Contact hours: 42

Course Syllabus

Full Syllabus

Abstract

The research seminar will analyze the market from two perspectives: sociological and UX. Students will discuss current areas market research, including economic sociological tradition and UX. Students will learn about current qualitative and quantitative UX research methods (usability testing, card sorting, interview, focus group, expert review and others). As the practical project students will conduct their own UX research project. The structure will be following: Module 1. (sociological) Academic reading basics Module 2. (UX) Methods of research and practice Module 3. (sociological) Development of the students’ research proposals Module 4 (for 2nd and 3d year students) (UX): practical research projects The course consists of tutorials (30 hours). The tutorials include Mini-lectures/discussions and practical tasks
Learning Objectives

Learning Objectives

  • Research Seminar is aimed at discussing the methodology of market research from sociological and UX research perspectives. Students will also learn how to write and read academic papers.
Expected Learning Outcomes

Expected Learning Outcomes

  • Able to read and to analyze academic texts
  • Able to study business and economy with sociological methods
  • Able to conduct UX research project
  • Know and able to use UX research methods
Course Contents

Course Contents

  • Market in Economic Sociology: academic reading and the basics of student scientific work
  • Methods of applied research (UX research)
  • Student’s academic work
  • Project: implementations of research skills
Assessment Elements

Assessment Elements

  • non-blocking Assignment 1. Academic reading
  • non-blocking Assignment 2. Presentation of UX method
  • non-blocking Assingment 3. Research Proposal
  • non-blocking Assignment 4. UX research project
Interim Assessment

Interim Assessment

  • 2022/2023 4th module
    0.25 * Assingment 3. Research Proposal + 0.25 * Assignment 1. Academic reading + 0.25 * Assignment 4. UX research project + 0.25 * Assignment 2. Presentation of UX method
  • 2023/2024 3rd module
    -
Bibliography

Bibliography

Recommended Core Bibliography

  • Aspers, P., & Dodd, N. (2015). Re-Imagining Economic Sociology. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1200997

Recommended Additional Bibliography

  • Kuniavsky, M., Goodman, E., & Moed, A. (2012). Observing the User Experience : A Practitioner’s Guide to User Research (Vol. 2nd ed). Burlington: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=472263
  • Portes, A. (2010). Economic Sociology : A Systematic Inquiry. Princeton, N.J.: Princeton University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=329852
  • Tittenbrun, J. (2011). Economy in Society : Economic Sociology Revisited. Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=524366