Corporate Culture and Business Communication

Bachelor 2023/2024

Type: Elective course (Foreign Languages and Intercultural Communication)

Area of studies: Linguistics

Delivered by: School of Foreign Languages

When: 3 year, 3, 4 module

Mode of studies: offline

Open to: students of all HSE University campuses

Instructors: Михеева Наталья Дмитриевна, Alina Budnikova, Ekaterina Kolesnikova, Daria Ulkhanovna Mirzaeva, Anastasia Stefanova, Nadezhda Vradiy, Чернобродова Дарья Сергеевна

Language: English

ECTS credits: 6

Contact hours: 90

Full Syllabus

Abstract

The course is designed for third-year bachelor students, who major in “Intercultural communication”. Students will learn to explore the foundations of internal communications, analyze cultures of different organizations and gain the skills professional communicators need to create and develop corporate cultures that can become key for organizations a critical source of sustainable competitive advantage. The course provides students with hands-on experience of applying the knowledge and skills they gain through examining authentic real-world cases and working on projects.

Learning Objectives

to analyze organizational internal communications
to evaluate and describe corporate cultures
to create effective oral and written messages for business communication
to design and implement high-trust organizational cultures

Expected Learning Outcomes

To apply the knowledge and skills they get to research, evaluate and manage internal communication
To know the history and the basics of internal communications theory
To understand how communication works in organizational structures and cultures
To know the main principles of corporate branding
To understand why corporate branding can become an invisible strategic asset
To apply the knowledge and skills they get to design sustainable corporate cultures
To know how successful organizations communicate with their employees
To understand the role of corporate culture and culture management in organizational success
To apply knowledge and skills they get to create effective business letters
To develop conflict management skills
To know management styles and their characteristics

Course Contents

Internal Communications
Corporate Branding
Corporate Communication
Managing Conflict
Nature of Conflict and Conflict Escalation
Perspectives on Conflict Sources
Role of Culture in Conflict Resolution
Conflict Management Strategies
Conflict Management Forms of Intervention: Negotiation and Mediation
Conflict in Cyberspace

Assessment Elements

Exam
Business English
Grade for Business Communication Practice
Conflict Management continuous assessment
Evaluation of your in-class participation that requires doing the assigned home reading and practice as well as a series of randomly assigned in class writing and speaking exercises that ask you to reflect on the given problem.
Conflict Management written assignments
Conflict Sources Analysis, Direct or Indirect Conflict Management Approach Analysis, Mediation Activity & Reaction Paper, Negotiation Activity & Reaction Paper.
Corporate Culture tests
Tests on Corporate Culture aspect
Communication Plan
Oral Presentation and written communication plan in groups

Interim Assessment

2023/2024 4th module
0.2 * Business English + 0.1 * Communication Plan + 0.1 * Conflict Management continuous assessment + 0.2 * Conflict Management written assignments + 0.2 * Corporate Culture tests + 0.2 * Exam

Bibliography

Recommended Core Bibliography

Flamholtz, E., & Randle, Y. (2011). Corporate Culture : The Ultimate Strategic Asset. Stanford, Calif: Stanford Business Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=367464

Recommended Additional Bibliography

FitzPatrick, L., & Valskov, K. (2014). Internal Communications : A Manual for Practitioners. London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=816423

Course Syllabus