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Course Syllabus

Master 2023/2024

Finance, Fundraising and Crowdfunding

Type: Compulsory course (Arts and Culture Management)
Area of studies: Management
Delivered by: Department of Finance
Where: St.Petersburg School of Economics and Management
When: 1 year, 1 module
Mode of studies: offline
Open to: students of all HSE University campuses
Instructors: Olga Makarova
Master’s programme: Art and Culture Management
Language: English
ECTS credits: 3
Contact hours: 24

Course Syllabus

Full Syllabus

Abstract

This course is designed to teach students the basics of how to plan and manage the finances of business projects in culture and creative industries. Students will cover the main concepts and principles of financial management and focus on evaluating financial performance and constructing financing plan. Understanding of sources of financing will be applied in practical project where students need to answer question how to raise funds and achieve financial success. The course is designed to help students to understand the cash flow streams and cost structure of the projects and it's relevance to marketing strategy. Special focus will be given to questions on how to plan, run, and manage a successful crowdfunding campaign on the fundarising platform and kickstart the way to success in fundraising.
Learning Objectives

Learning Objectives

  • To understand how to manage finances
  • To evaluate financial performance of your project
  • To manage a crowdsourcing campaign
Expected Learning Outcomes

Expected Learning Outcomes

  • The student knows basic financial ratios and can calculate them
  • The student makes choice of project's funding considering its limitations and risks
  • The student may apply investment decisions criteria to specific projects
  • The student may use basic techniques of financial planning and budgeting
  • The students knows main sources of funding, their limitations and risks
Course Contents

Course Contents

  • Basics of financial activities. How to manage finances of your project
  • Financial performance and its indicators
  • Project budgeting
  • Sources of funding and fundraising
  • Crowdfunding
Assessment Elements

Assessment Elements

  • non-blocking In-class tasks and activity
    attendance and activity at lessons, in-class tasks & hometasks completion and presentations, initiating contentive knowledge-based discussions
  • non-blocking Project presentation
    Group project on developing and financing real cultural object on tutor's choice, presentation of business idea with financial calculations and funding opportunities. Essential part of project requirements - initial visit to offered cultural object (out of schedule) and active participation in initial meeting and final research results delivery to the cultural object management.
  • non-blocking Exam
    Exam in written form, consists of multiple choice questions and open questions tasks.
Interim Assessment

Interim Assessment

  • 2023/2024 1st module
    0.5 * Exam + 0.2 * In-class tasks and activity + 0.3 * Project presentation
Bibliography

Bibliography

Recommended Core Bibliography

  • Principles of corporate finance, Brealey, R.A., 2016
  • Worth, M. J. (2016). Fundraising : Principles and Practice. Los Angeles: SAGE Publications, Inc. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1410207

Recommended Additional Bibliography

  • Micic, I. (2015). Crowdfunding: Overview of the Industry, Regulation and Role of Crowdfunding in the Venture Startup. Anchor.