2023/2024

Digital and Traditional Channels in International Advertising

Type: Mago-Lego

Delivered by: School of Innovation and Entrepreneurship

When: 1, 2 module

Open to: students of one campus

Instructors: Хохлов Дмитрий Саулович

Language: English

ECTS credits: 6

Contact hours: 40

Course Syllabus

Abstract

This course will be of interest to anyone who is planning to work for a multinational company, launching, expanding and managing products and planning developing advertising. The course will also be of interest for those who plan to work not on the client side, but on the agency side, in the advertising agency. A comprehensive survey of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and approaches to access performance of advertising campaign. Prerequisites: International Marketing, International Marketing Strategies, International Business Research.