2023/2024

Цифровые и традиционные каналы международной рекламы

Статус: Маго-лего

Кто читает: Школа инноватики и предпринимательства

Когда читается: 1, 2 модуль

Охват аудитории: для своего кампуса

Преподаватели: Хохлов Дмитрий Саулович

Язык: английский

Кредиты: 6

Контактные часы: 40

Course Syllabus

Abstract

This course will be of interest to anyone who is planning to work for a multinational company, launching, expanding and managing products and planning developing advertising. The course will also be of interest for those who plan to work not on the client side, but on the agency side, in the advertising agency. A comprehensive survey of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and approaches to access performance of advertising campaign. Prerequisites: International Marketing, International Marketing Strategies, International Business Research.