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Regular version of the site
Master 2023/2024

Entrepreneurship and Business in Asia

Area of studies: Asian and African Studies
When: 1 year, 1-4 module
Mode of studies: offline
Open to: students of one campus
Master’s programme: Socioeconomic and Political Development of Modern Asia
Language: English
ECTS credits: 12
Contact hours: 144

Course Syllabus


1. This course is designed to provide an overview of various aspects of doing business and entrepreneurship in Japan. The course is broadly divided into three parts. The first part of the course defining globalization and international business. The second parts deals with business context and business management. These two parts also provide the overview the macro environment economies of Japan, including the economy and culture, that affect business and management practices. Such overview equips students with a firm basis to be able to analyze the key environmental factors that affect how business is conducted in this economy. The third part emphasizes on the practical aspects of doing business in Japan - business opportunities and challenges facing foreign companies and business and management practices so students will gain an in-depth understanding of how to do business in this country. In addition to broad knowledge of the region, assignments and projects will give students opportunities to further develop expertise in this country. 2. This course is designed to introduce the fundamentals of economics and business culture, investing, management, entrepreneurship and running business in China. This is a part of the general course in Business and Entrepreneurship in Asia including China, South East Asia, Japan, Korea and Middle East divided into several parts and given my different lecturers. This part includes classes on China The first part of this course mainly concentrates on the modern trends and nature of business and entrepreneurship in China. In the second part we will also look to South Asia (mainly India and its neighbors) and South Asian countries (ASIAN region, mainly Malaysia, Indonesia, Vietnam, Singapore, Burma) to compare the national business cultures and to find most effective ways for investments and sustainable business. As a disclaimer I want to stress that we won’t focus in the the macroeconomic problems of the region. So say we won’t discuss the economy as a whole: general structure of the regional economics, its structure, behavior, and decision-making. The course is focused on the main trends of doing business in China, SA and SEA from two perspectives: business environment taking into account the political, legislative, economic, socio-demographic and cultural environment issues and internal companies’ environment, considering differences in national culture and its management implications on successful communications, team-building, leadership, decision making, motivation, and negotiation processes with business in this region. In this course we provide students with a clear understanding of the current business trends related to trade, management and business in China, SA and SEA, as well as explaining how to set up your trading business in this region. We also attempt to give perspective on what will be NEA countries’ place World economics, and look at some of the country’s key import and export regulations. This course also concentrates on national identity in China, SA and SEA, misunderstanding in conducting business in China, Russia, Japan. We will also discuss sociopolitical risks and risk-management, decision making in China and Russia, economic factors that affect the costs of doing business in this region; market entry considerations, bookkeeping and audit, taxation, mergers & acquisitions, due diligence, human resource and staff recruitment process, employing foreign nationals in China, SA and SEA, strategies for repatriating profit from China, using trade zones and double-tax agreements, supply chain strategies. Within the classes, we discuss a range of different topics that affect doing business in China, SA and SEA Asia, including investment models, intellectual property considerations, key taxes applicable for foreign companies, and various types of employment contracts. In addition, we examine how a foreign entity can convert its representative office (RO) into a wholly foreign-owned enterprise (WFOE), and discuss how to legally terminate an employee in China. Topics will also include business culture, protocol and business customs, traditions, dress, gifts, formal and informal communication, emotional dimension of business behavior in China, Japan, Korea and Russia, psychological estimation of Asian and Russian partners, market potential and hot industries; its culture and people; current obstacles and opportunities in logistics; the historical and current problems faced by the economy; economic and political factors that affect the costs of doing business in China, SA and SEA, government relations, regulatory compliance and stakeholder alignment. Several case study focusing on China and Russia regional business diversity and local business traditions, way of negotiations is incorporated into this course. We will also analyze common situations and common mistakes that arise when conducting business in China, SA and SEA
Learning Objectives

Learning Objectives

  • The main academic aim of the course is to equip students with theoretical and methodological instruments for conducting theoretical and applied research in the field of Entrepreneurship and Business roles and traditions in Japan, to advance critical and independent thinking.
  • To obtain basic brief knowledge of the economic history and current economic situation
  • To become familiar with many of the major industries and companies
  • To understanding of the business environment
  • To recognize how management and cross cultural differences affect and impact on the ways of doing business
  • To gain a working level of competence for engaging in international business activities and with business people from this country
  • To develop and demonstrate necessary analytical skills to anticipate, appreciate, management processes to meet the demands of changing global business and economic conditions
  • To practice a professional oral presentation of research and recommendations (including effective use of visual aids).
Expected Learning Outcomes

Expected Learning Outcomes

  • be able to establish main forms of business cooperation, joint ventures, investing and to develop logistics in Asian countries
  • be able to examine main trends, advantages and disadvantages of establishing different types of enterprises in China, to compare various opportunities SA and SEA to set up or to relocate business in this region
  • gain stimulating, multi-cultural learning experience focused on the dynamics of China, SA and SEA business practices
  • Identify the main trends of economics of region of Northeast Asia
  • to get better understanding of the challenges of establishing or doing business in China, SA and SEA and to gain greater ability to establish successful relationships with NEA colleagues, clients and suppliers
  • to have a clear understanding of the key drivers that motivate Asian business counterparts; - develop skills in efficient communication, teambuilding, motivation, decision making and negotiation with China, SA and SEA
  • to use business culture customs in China, SEA and SA, and other countries for successful negotiations
  • understand the nature of business and management in Asian countries and main approaches for establishing business relations
Course Contents

Course Contents

  • Introduction: modeling business and entrepreneurship in Asia
  • New Chinese entrepreneurship: cultural and economic dimensions. Entrepreneurship in Chinese retail and luxury brand
  • Establishing and running business in China. Tax, audit an accounting China
  • Management and Human Resources in China in China and neighboring countries
  • Business culture, relation, customs, and communication in China
  • E-commerce and Social Media in China
  • Hong Kong and Singapore as gates to Asia
  • Introduction to the part 4 (‘Japanese’) of the Course. Introduction to Japanese business.
  • Current state of Japanese business and entrepreneurship
  • Business models in Korea
  • Indian business culture
  • South-East Asia as a platform for Asian growth
  • Wrap-up: changing nature of business in Asia
Assessment Elements

Assessment Elements

  • non-blocking Class attendance
  • non-blocking Participation at the class work
  • non-blocking Final test
    In this case, short-term and long-term violations of the Internet connection do not matter.
  • non-blocking Group project
  • non-blocking Individual written essay
Interim Assessment

Interim Assessment

  • 2023/2024 1st module
    0.1 * Class attendance + 0.2 * Final test + 0.3 * Group project + 0.3 * Individual written essay + 0.1 * Participation at the class work
  • 2023/2024 2nd module
    0.2 * Class attendance + 0.3 * Group project + 0.2 * Individual written essay + 0.3 * Participation at the class work
  • 2023/2024 3rd module
    0.2 * Class attendance + 0.5 * Group project + 0.3 * Participation at the class work
  • 2023/2024 4th module
    0.3 * Class attendance + 0.4 * Group project + 0.3 * Participation at the class work


Recommended Core Bibliography

  • Bagla, G. (2008). Doing Business in 21st-Century India : How to Profit Today in Tomorrow’s Most Exciting Market. [Place of publication not identified]: Business Plus. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=767029
  • Chan, S., & Zakkour, M. (2014). China’s Super Consumers : What 1 Billion Customers Want and How to Sell It to Them. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=842625
  • De Mente, B. (2013). The Chinese Way in Business : The Secrets of Successful Business Dealings in China (Vol. 1st ed). Tokyo: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567748
  • De Mente, B. L. (2011). Etiquette Guide to Korea : Know the Rules That Make the Difference! New York: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1568415
  • De Mente, B. L. (2016). Etiquette Guide to China : Know the Rules That Make the Difference! North Clarendon: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1569018
  • Free trade zones in China : A guide. (2015). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9580E888
  • Haghirian, P. (2016). Routledge Handbook of Japanese Business and Management. Basingstoke: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1163631
  • Hung-PoHsieh, & 謝宏博. (2016). Cross-Border e-Commerce Studies in Taiwan and Mainland China. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsndl&AN=edsndl.oai.union.ndltd.org.TW.104NCKU5457058
  • Laurence J. Brahm. (2011). Art of the Deal in China : A Practical Guide to Business Etiquette and the 36 Martial Strategies Employed by Chinese Businessmen and Officals in China. [N.p.]: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1568264
  • Lu, P. X. (2011). Elite China : Luxury Consumer Behavior in China. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=420758
  • Pettis, M., & Carnegie Endowment for International Peace. (2013). Avoiding the Fall : China’s Economic Restructuring. Washington, D.C.: Carnegie Endowment for Int’l Peace. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=641536
  • Warner, M. (2012). Managing Across Diverse Cultures in East Asia : Issues and Challenges in a Changing Globalized World. Hoboken: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=507517
  • ボイ・ラファイエット・デ・メンテ. (2009). Etiquette Guide to Japan : Know the Rules That Make the Difference! (Vol. Updated and expanded ed). North Clarendon, Vt: Tuttle Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1567151

Recommended Additional Bibliography

  • Экономика Китайской Народной Республики. Важнейшие этапы развития, 1949-2007. Ч.1: ., Гельбрас, В. Г., 2007