The Analysis of Factors Influencing Successful Promotion of Animal Advocacy Organizations (Using the Example of Russian Animal Advocacy Organizations from 2008 to 2013)

Title: “The Analysis of Factors Influencing Successful Promotion of Animal Advocacy Organizations (Using the Example of Russian Animal Advocacy Organizations from 2008 to 2013)”Tags: Animal Advocacy Organization, Promotion, volunteering.Object: communication campaigns of Russian Animal Advocacy Organizations, executed from 2008 to 2013.Subject: communication instruments of Animal Advocacy Organization and its target groups.The graduation paper consists of Introduction, three chapters with a conclusion for each, and a final conclusion.In the Introduction the topicality, goals and aims, object and subject, methodology, scientific and practical usability of the research are defined.First chapter consists of theoretical basis of the problem, bibliographical review of previously published works. The conclusion contains the aspects of successful promotion of animal advocacy organizations in Russia.Second chapter consists of three case studies of successful promotion of animal advocacy organizations in Russia.Third chapter consists of study of the communication strategies of two Russian promotion of animal advocacy organizations in the form of interview with its volunteers.In the final conclusion there are a recap of all the theoretical aspects, also an estimation of how goals and aims were reached and that the hypothesis of the graduation paper was proved.