Guzella Nikolayshvili
- Expert:Faculty of Creative Industries
- Visiting Lecturer:Faculty of Creative Industries / Institute of Media
- Guzella Nikolayshvili has been at HSE University since 2002.
Education, Degrees and Academic Titles
- 2009Associate Professor
- 2009
Candidate of Sciences* (PhD) in Political Science
HSE University
Thesis Title: Social advertising as a part of political process in modern Russia - 1984
Degree
Musorgsky Ural Conservatory
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Courses (2022/2023)
- Social Advertising in Virtual and Augmented Reality (Bachelor’s programme; Faculty of Creative Industries; 4 year, 2 module)Rus
- Past Courses
Courses (2021/2022)
Conferences
Dissertation for a degree of Candidate of Science
G. Nikolayshvili "Социальная реклама в политическом процессе современной России"
Publications4
- Article Ян К., Николайшвили Г. Г. Китайская и российская социальная реклама в области демографии (сопоставительный анализ) // Общественные науки и современность. 2015. № 2 (in press)
- Article Николайшвили Г. Г. Особенности функционирования социальной рекламы в России // SPERO. Социальная политика: экспертиза, рекомендации, обзоры. 2011. № 15
- Article Николайшвили Г. Г. Вступительная статья к материалам Второй международной конференции «Повышение эффективности социальной рекламы в России» // Реклама и право. 2010. № 2 (16)
- Article Николайшвили Г. Г. Социальная реклама: некоторые вопросы теории и практики // Регионология. 2008. № 2. С. 263-265.
International Festival and International Conference
International Social Advertising Festival "LIME":
Organization and holding of the First International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics), 2010, October
Organization and holding of the Second International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics), 2011, April
Organization and holding of the Third International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics and RIA-Novosti), 2012, October
Organization and holding of the Fourth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics and RIA-Novosti), 2014, January
Organization and holding of the Fifth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, Vinzavod site), 2015, April
Organization and holding of the Sixth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, Vinzavod site), 2016, April
Organization and holding of the Seventh International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, Vinzavod site), 2017, May
Organization and holding of the Eighth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, the site - MIA "Russia Today"), 2018, May
Organization and holding of the Ninth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, the site - MIA "Russia Today"), 2019, April
Organization and holding of the Tenth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, online format), 2020, July
Organization and holding of the Eleventh International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, site – Cultural Center of the Higher School of Economics, 2021, April
Organization and holding of the Twelfth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, site – Cultural Center of the Higher School of Economics, 2022, May, organization and holding of Spring and Summer visiting schools on social advertising and communications within the educational block of the festival
Organization and holding of the Thirteenth International Social Advertising Festival "LIME" (on the basis of the Higher School of Economics, site – Cultural Center of the Higher School of Economics, 2023, May
Organization and holding of the international festival of social advertising "LIME Profi" (in partnership with the Higher School of Economics, platform – Cultural Center of the Higher School of Economics, 2023, November
International Conference "Improving the effectiveness of social advertising in Russia":
Organization and holding of the First International conference "Improving the effectiveness of social advertising in Russia" (October 8-9, 2009, Moscow), publication of the conference proceedings
Organization and holding of the Second International Conference "Improving the effectiveness of social advertising in Russia" (December 2-3, 2010, Moscow) and a round table on social media at the Public Chamber of the Russian Federation, publication of a collection of conference materials
Organization and holding of the Third International Conference "Improving the effectiveness of social advertising in Russia" (December 9-10, 2011, Moscow) at the Public Chamber of the Russian Federation, publication of the conference proceedings
Organization and holding of the Fourth International Conference "Improving the effectiveness of social advertising in Russia" (December 10-11, 2012, Moscow) at the Public Chamber of the Russian Federation, publication of the conference proceedings
Organization and holding of the Fifth International Conference "Improving the effectiveness of social advertising in Russia" (October 13-14, 2013, Moscow) at the Public Chamber of the Russian Federation, publication of the conference proceedings
Organization and holding of the Sixth International Conference "Improving the effectiveness of social advertising in Russia" (January 28, 2015, Moscow) at the Public Chamber of the Russian Federation
Organization and holding of the Seventh International Conference "Improving the effectiveness of social advertising in Russia" (February 24-25, 2016, Moscow) at the Public Chamber of the Russian Federation
Organization and holding of the Eighth International Conference "Improving the effectiveness of social advertising in Russia" (November 26-27, 2018, Moscow) at the Public Chamber of the Russian Federation
Organization and holding of the Ninth International Conference "Improving the Effectiveness of social advertising in Russia" (November 19-20, 2019, Moscow) at the Public Chamber of the Russian Federation
Organization and holding of the Tenth International Conference "Improving the effectiveness of social advertising in Russia" (December 14-15, 2021, Moscow) at the Public Chamber of the Russian Federation
Videos by the Media Accelerator for NGOs at the Faculty of Creative Industries Receive Awards at LAMP International Film Festival
On October 8, 2023, the award ceremony of the LAMP international impact film festival took place in Perm. In the ‘Social video advertising’ category, the jury recognized ‘Remove the stigma of HIV’ (directed by Maria Koneva, produced by Vadim Dolgikh) as the best video about discriminated people with HIV. Two other videos from the project – ‘Still Life’ (directed by Boris Chertkov, produced by Eleonora Klementyeva) about foodsharing and ‘Dobrovorot’ (directed by Maria Koneva, produced by Vadim Dolgikh) about secondhand clothing consumption – were also winners at the festival.
First-year Advertising Students Practice Organizing a Conference
On the 28th January the VI international conference Raising Effectiveness in Social Advertising in Russia, ESARUSSIA-2015 was held at the Russian Public Chamber. Students from theHSE Faculty of Communications, Media and Design helped to organise it as a practical in their project seminar on Advertising and Public Communications. The students were entrusted with everything from writing press releases to finding sponsors.