Guzella Nikolayshvili
- Expert:Faculty of Creative Industries
- Associate Professor:Faculty of Creative Industries / Institute of Media
- Guzella Nikolayshvili has been at HSE University since 2002.
Education, Degrees and Academic Titles
- 2009Associate Professor
- 2009
Candidate of Sciences* (PhD) in Political Science
HSE University
Thesis Title: Social advertising as a part of political process in modern Russia - 1984
Degree
Musorgsky Ural Conservatory
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Courses (2022/2023)
- Social Advertising in Virtual and Augmented Reality (Bachelor’s programme; Faculty of Creative Industries; 4 year, 2 module)Rus
- Past Courses
Courses (2021/2022)
Courses (2018/2019)
- Foundations of Advertising (Optional course (faculty); Faculty of Creative Industries; 3 module)Rus
- Social Advertising (Bachelor’s programme; Faculty of Creative Industries; 1 year, 4 module)Rus
Conferences
Dissertation for a degree of Candidate of Science
G. Nikolayshvili "Социальная реклама в политическом процессе современной России"
Publications4
- Article Ян К., Николайшвили Г. Г. Китайская и российская социальная реклама в области демографии (сопоставительный анализ) // Общественные науки и современность. 2015. № 2 (in press)
- Article Николайшвили Г. Г. Особенности функционирования социальной рекламы в России // SPERO. Социальная политика: экспертиза, рекомендации, обзоры. 2011. № 15
- Article Николайшвили Г. Г. Вступительная статья к материалам Второй международной конференции «Повышение эффективности социальной рекламы в России» // Реклама и право. 2010. № 2 (16)
- Article Николайшвили Г. Г. Социальная реклама: некоторые вопросы теории и практики // Регионология. 2008. № 2. С. 263-265.
Videos by the Media Accelerator for NGOs at the Faculty of Creative Industries Receive Awards at LAMP International Film Festival
On October 8, 2023, the award ceremony of the LAMP international impact film festival took place in Perm. In the ‘Social video advertising’ category, the jury recognized ‘Remove the stigma of HIV’ (directed by Maria Koneva, produced by Vadim Dolgikh) as the best video about discriminated people with HIV. Two other videos from the project – ‘Still Life’ (directed by Boris Chertkov, produced by Eleonora Klementyeva) about foodsharing and ‘Dobrovorot’ (directed by Maria Koneva, produced by Vadim Dolgikh) about secondhand clothing consumption – were also winners at the festival.
First-year Advertising Students Practice Organizing a Conference
On the 28th January the VI international conference Raising Effectiveness in Social Advertising in Russia, ESARUSSIA-2015 was held at the Russian Public Chamber. Students from theHSE Faculty of Communications, Media and Design helped to organise it as a practical in their project seminar on Advertising and Public Communications. The students were entrusted with everything from writing press releases to finding sponsors.