Year of Graduation
Brand Communications Effectiveness Assessment in Social Media
School of Integrated Communications
Brand Communications Effectiveness Assessment in Social Media is the topic of the graduation paper. Social media is investigated thoroughly as the platform for brand-building communications within the research. The main features of social media platforms development and its key classification described. The research of the brand promotion specification and the methodological brand communications evaluation in social media are the key aspect of the graduation paper. The features of brand building communications and methods of brand communications effectiveness evaluation in social media presented. The empirical part of the research is an analysis of Russian and International examples of brand promotion in social media conducted within the case study method.