Brand Communications Effectiveness Assessment in Social Media

Student: Ermishina Ekaterina

Faculty: School of Integrated Communications

Educational Programme: Bachelor

Year of Graduation: 2014

<p>Brand Communications Effectiveness Assessment in Social Media is the topic of the graduation paper. Social media is investigated thoroughly as the platform for brand-building communications within the research. The main features of social media platforms development and its key classification described. The research of the brand promotion specification and the methodological brand communications evaluation in social media are the key aspect of the graduation paper. The features of brand building communications and methods of brand communications effectiveness evaluation in social media presented. The empirical part of the research is an analysis   of Russian and International examples of brand promotion in social media conducted within the case study method. </p>

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses