Maria Mordvinova
- Associate Professor, Deputy Head:Faculty of Communications, Media, and Design / School of Integrated Communications
- Programme Academic Supervisor:Advertising and Public Relations
- Maria Mordvinova has been at HSE University since 2012.
Courses (2019/2020)
- Media Planning (Bachelor’s programme; Faculty of Communications, Media, and Design)Rus
- Сommunication Projects Management (Bachelor’s programme; Faculty of Communications, Media, and Design; 3 year, 1, 2 module)Rus
- Past Courses
Courses (2018/2019)
Courses (2017/2018)
Courses (2015/2016)
Student Term / Thesis Papers
- Bachelor
S. Morozova, Virtual Voice Assistants as a Communication Channel between Brands and Consumers. Faculty of Communications, Media, and Design, 2021
E. Tarasova, Marketing Tools to Promote Foreign Car Brands in the Russian Market (on the Example of Mercedes and BMW). Faculty of Communications, Media, and Design, 2020
I. Arakelova, Korean Wave: the Tools of K-Pop Promotion to Reach Russian Audience. Faculty of Communications, Media, and Design, 2020
D. Avdeeva, The Impact on Consumers Perception about Brand Via Celebrity-Marketing. Faculty of Communications, Media, and Design, 2020
M. Larichev, Advertising Wars as a Tool to Increase Loyalty to Car Brands. Faculty of Communications, Media, and Design, 2020
E. Tikhonova, Adaptation of Advertisers to the Process of Changing the Media Consumption Model of Print Media. Faculty of Communications, Media, and Design, 2020
M. Kimlyk, Public Health Communication Interventions in Russia: Their Relevance to Public Perceptions of Health Problems Priorities. Faculty of Communications, Media, and Design, 2019
A. Chachkov, Message Targeting on Older Smokers: the Impact on Behaviour Change. Faculty of Communications, Media, and Design, 2019
T. Maksimova, Messengers as Communicative Phenomenon in Russian Online Media. Faculty of Communications, Media, and Design, 2017
A. Bugaev, Content Consumption During Smoking Cessation: Selective Exposure Model. Faculty of Communications, Media, and Design, 2017
S. Varyukhina , Anti-Tobacco Discourse on Internet: Frames Indentification. Faculty of Communications, Media, and Design, 2016
A. Veretennikova , Failure of Facebook in Russia as a Tool of Integrated Communications. Analisys. Faculty of Communications, Media, and Design, 2016
A. Marriott, Methods of Standalone Blogs Promotion: the Comparison of Fashion and Business Blogospheres in the USA. School of Integrated Communications, 2014
E. Ermishina, Brand Communications Effectiveness Assessment in Social Media. School of Integrated Communications, 2014
- Specialist
G. Dul`yan, Audio-visual and Narrative Features of Cinema as a Basic Component of Video Advertising Effectiveness. School of Integrated Communications, 2014
Z. Blank, The Analysis of Advertising Campaign Effectiveness Based on The Example of Moscow Restaurant Sector. School of Integrated Communications, 2014
I. Many'ch, The Factors Influencing Successful Brand Building in the Restaurant Business Field. School of Integrated Communications, 2014
Yu. Yakovleva, Building a Communication Strategy for Start-ups in the Food Industry. School of Integrated Communications, 2014
D. Skejki, The Analysis of Creative Approaches in Transition from Offline to Online Platforms. School of Integrated Communications, 2014
S. Kon`kov, Communication Strategies for the Company Image Promotion during the 2010 FIFA World Cup. School of Integrated Communications, 2014
Publications2
- Chapter Endaltseva A., Bachurina N., Mordvinova M. Co-Creating in the Wonderland: Communication and Patient-Oriented Healthcare in Russia, in: The Handbook of Strategic Communication. Wiley-Blackwell, 2021. (in press)
- Article Mordvinova M., Endaltseva A. Health communication and rhetorical challenges for the anti-smoking policy in Russia // Journal of Communication in Healthcare: Strategies, Media, and Engagement in Global Health. 2015. Vol. 8. No. 4. P. 325-334. doi
The Lecturers of the School of Integrated Communications presented research at the NCA convention
The Lecturers of the School of Integrated Communications took part in the annual National Communication Association.
‘Advertising and PR’ and ‘Integrated communications’ programmes accredited by the ARCA
Ассоциация Коммуникационных Агентств России (АКАР) аккредитовала образовательные программы бакалавриата и магистратуры факультета коммуникаций, медиа и дизайна НИУ ВШЭ. Проверка состоялась в середине октября, ее прошли направления «Реклама и связи с общественностью» и «Интегрированные коммуникации».
Communication Forum Gathered Best Specialists in Davos
On March 8-9 the forum ‘Communication on Top — Davos’ brought together best world specialists in communication studies.
Instructors from School of Integrated Communications Participate in NCA Conference
On November 20-23, the National Communication Association (NCA) organized its 100th conference in Chicago. Sergey Zverev, Oleg Kashirskikh, and Nelli Bachurina, all instructors in HSE’s School of Integrated Communications, presented papers at the conference and took part in a panel discussion as well.
