Maria Mordvinova
- Associate Professor, Deputy Head:Faculty of Communications, Media, and Design / School of Integrated Communications
- Programme Academic Supervisor:Advertising and Public Relations
- Maria Mordvinova has been at HSE since 2012.
Courses (2017/2018)
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; programme "Advertising and Public Relations"; 4 year, 1-3 module)Rus
- Past Courses
Courses (2016/2017)
Courses (2015/2016)
Interdisciplinary Examination (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 4 module)Rus
- International Public Relations (Bachelor’s programme; Faculty of Communications, Media, and Design; 4 year, 3 module)Eng
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
Courses (2014/2015)
Interdisciplinary Examination (Bachelor’s programme; Faculty of Communications, Media, and Design; spec. "Новые медиа"; 4 year, 4 module)Rus
- International Public Relations (Bachelor’s programme; Faculty of Communications, Media, and Design; spec. "Связи с общественностью"; 4 year, 3 module)Rus
- Research Seminar (Bachelor’s programme; Faculty of Communications, Media, and Design; 1 year, 1-4 module)Rus
Courses (2013/2014)
Differences in PR Approaches in Various Countries (Bachelor’s programme; School of Integrated Communications; "Advertising", "Новые медиа", "Связи с общественностью"; 1 year, 4 module)Eng
Student Term / Thesis Papers
- Bachelor
T. Maksimova «Messengers as Communicative Phenomenon in Russian Online Media». Faculty of Communications, Media, and Design, 2017
A. Bugaev «Content Consumption During Smoking Cessation: Selective Exposure Model». Faculty of Communications, Media, and Design, 2017
S. Varyukhina «Anti-Tobacco Discourse on Internet: Frames Indentification». Faculty of Communications, Media, and Design, 2016
A. Veretennikova «Failure of Facebook in Russia as a Tool of Integrated Communications. Analisys». Faculty of Communications, Media, and Design, 2016
A. Marriott «Methods of Standalone Blogs Promotion: the Comparison of Fashion and Business Blogospheres in the USA». School of Integrated Communications, 2014
E. Ermishina «Brand Communications Effectiveness Assessment in Social Media». School of Integrated Communications, 2014
- Undergraduate
D. Skejki «The Analysis of Creative Approaches in Transition from Offline to Online Platforms». School of Integrated Communications, 2014
I. Many'ch «The Factors Influencing Successful Brand Building in the Restaurant Business Field». School of Integrated Communications, 2014
G. Dul`yan «Audio-visual and Narrative Features of Cinema as a Basic Component of Video Advertising Effectiveness». School of Integrated Communications, 2014
Z. Blank «The Analysis of Advertising Campaign Effectiveness Based on The Example of Moscow Restaurant Sector». School of Integrated Communications, 2014
S. Kon`kov «Communication Strategies for the Company Image Promotion during the 2010 FIFA World Cup». School of Integrated Communications, 2014
Yu. Yakovleva «Building a Communication Strategy for Start-ups in the Food Industry». School of Integrated Communications, 2014
Publications1
Communication Forum Gathered Best Specialists in Davos
On March 8-9 the forum ‘Communication on Top — Davos’ brought together best world specialists in communication studies.
Instructors from School of Integrated Communications Participate in NCA Conference
On November 20-23, the National Communication Association (NCA) organized its 100th conference in Chicago. Sergey Zverev, Oleg Kashirskikh, and Nelli Bachurina, all instructors in HSE’s School of Integrated Communications, presented papers at the conference and took part in a panel discussion as well.
