Communication Forum Gathered Best Specialists in Davos
On March 8-9 the forum ‘Communication on Top — Davos’ brought together best world specialists in communication studies.
Sergey Zverev, Head of the School of Integrated Communications, and Maria Mordvinova, Academic Supervisor of the programme in Advertising and Public Relations, took part in the event. Communication development in today’s world became one of the main topics of the forum. Sergey Zverev participated in the Interactive Discussion ‘Talent VS Experience’.
Maria Mordvinova presented the report ‘What can Comms Scholars offer to Comms Pros or: Who Is Missing out More?’ According to Maria, the combination of theoretical knowledge and practical skills allows you to achieve great success in this field. Paul Holmes, the PR industry guru, Founder and CEO of The Holmes Report and the SABRE awards, agreed with Maria that the future of communications depends on integrated communications, versatile experts and broad-minded specialists.
The next forum will take place in 2017.