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Bachelor's Programme in Advertising and Public Relations
Advertising and Public Relations
Our programme has been designed according to the current trends in the communications industry. In order to be successful, a modern communications specialist should be able to put together a campaign using an innovative and unique approach. Our curriculum provides both the necessary theoretical foundations, as well as practice in the applied disciplines. Students carry out internships in leading communications companies and participate in master classes, specialized contests and festivals. This provides students with the opportunity to discover and apply their creative potential on the way to becoming leaders in the field of communications, advertising and PR.
This academic year, one of the courses of the HSE School of Communication will be taught entirely in the virtual space. A personal avatar of the teacher will help students through the process. The students will complete the course by implementing their own project in the metaverse.
On September 1st, a new season of the open Student Research Paper Competition (SRPC) started. This competition is aimed at developing the potential of university students who are interested in academic activities. Students, as well as 2023 graduates of Russian and foreign universities, can submit their papers for the competition until October 15th, 2023. This year SRPC turns 20 years old, throughout the competition’s history, Vadim Radaev, HSE University’s First Vice Rector, has been the chair of the organising committee. In today’s interview, he talks about the history of the competition and the key stages in its development.
On March 12, HSE University will hold a university-wide Open Day for prospective students of bachelor’s and specialist programmes. The event will be held in the Pokrovka Building and will feature presentations by faculties and campuses, a talk by the Admissions Office, activities from student organisations, a tour of the university’s historical buildings and much more. Those interested in attending must register in advance.