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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Gamlet Dul`yan
Audio-visual and Narrative Features of Cinema as a Basic Component of Video Advertising Effectiveness
School of Integrated Communications
Undergraduate programme
2014
This research analyzes aspects of cinematic art. There are types of video advertising and movie instruments, which can be used in advertising. The research also there are evaluations of effectiveness of video advertising in the form of statistics and expert opinions from the film industry.

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