Audio-visual and Narrative Features of Cinema as a Basic Component of Video Advertising Effectiveness

Student: Dul`yan Gamlet

Faculty: School of Integrated Communications

Educational Programme: Specialist

Year of Graduation: 2014

<p>This research analyzes aspects of cinematic art. There are types of video advertising and movie instruments, which can be used in advertising. The research also there are evaluations of effectiveness of video advertising in the form of statistics and expert opinions from the film industry.</p>

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