Market Production of Television Content for Federal Channels in Russia and Needs of Broadcasters
Student: Karpinskaya Renata
Supervisor: Artur S. Tarasenko
Faculty: Faculty of Media Communications
Educational Programme: Bachelor
Final Grade: 9
Year of Graduation: 2014
<p style="margin-bottom: 10.1pt; background-position: initial initial; background-repeat: initial initial;"><span lang="EN-US">Television in Russia is the most important national communication system. Being fully available throughout the whole country, television keeps forming common information space. But the quick growth of the new media with their multiplatform essence, the possibility of separating content from the medium (carrier) and constant changes in the tastes of the rising generation, resulted in rethinking of forms of activities by the channels in their attempts to preserve their traditional audience and attract new ones.<span class="apple-converted-space"> </span></span><span xml:lang="en-US">For this graduation paper the researcher has chosen the theme</span><span xml:lang="en-US"> «Market Production of Television Content for Federal Channels in Russia and Needs of Broadcasters».</span><o:p></o:p></p><p>Television in Russia is the most important national communication system. Being fully available throughout the whole country, television keeps forming common information space. But the quick growth of the new media with their multiplatform essence, the possibility of separating content from the medium (carrier) and constant changes in the tastes of the rising generation, resulted in rethinking of forms of activities by the channels in their attempts to preserve their traditional audience and attract new ones. <span xml:lang="en-US">For this graduation paper the researcher has chosen the theme</span><span xml:lang="en-US"> «Market Production of Television Content for Federal Channels in Russia and Needs of Broadcasters».</span></p><p><span xml:lang="en-US">The topicality of the chosen subject of research is determined by the following reasons. Due to the gradual changeover from analogue TV to digital TV in Russia, and also the popularity of cable/satellite/ IP TV with their thematic channels, common channels faced theproblems, which didn’t exist in the past. In such a situation even the three most popular Russian channels - Channel One Russia, Russia-1, NTV have to search for new ideas, new types of content and establish parameters of their primary audience. All this leads to the growth of the number of players in the media area of content producers, as well as the growth of their influence.</span></p><p><span xml:lang="en-US">For this research 7 most popular Russian channels were chosen. They share 2/3 of the audience among themselves. They are:Channel One Russia, Russia-1, NTV, TNT, STS, Petersburg – Channel 5and REN TV.</span></p><p><span xml:lang="en-US">The degree of the topic scientific development can’t be called very high as the researchers haven’t carried out direct analyses in the area of the production-house<wbr />s’ activities and determination of channels’ needs.</span></p><p><span xml:lang="en-US">The object of the study is the area of the production-house<wbr />s’activities for widely-spread Russian federal channels.</span></p><p><span xml:lang="en-US">The subject</span> of this research is the compliance of the produced content with the needs of channels.</p><p><span xml:lang="en-US">The aim</span> of the study is to determine the relevance of the produced content to needs of channels. This aim involves the following <span xml:lang="en-US">tasks</span><span xml:lang="en-US">:</span> to examine tendencies of the modern TV industry market, to determine the main players of the media area, to establish features of their primary audience, to reveal the main tendencies in the activities of production-house<wbr />s, to educe the companies which produce content for chosen federal channels, to estimate the concordance of the content for channels’ needs.</p><p>According to the <span xml:lang="en-US">hypothesis</span> of the study, production-houses don’t fully satisfy the needs of channels, which are followed by their audience. The main <span xml:lang="en-US">research meth
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