Year of Graduation
Modern ways of Internet-marketing
Faculty of Business Informatics
This work is dedicated to modern ways of internet-marketing and new approaches of sales promotion on the Web. Because of quickly increasing popularity of the Internet, the subject of the draft is considered to be quite urgent and important nowadays. The main purpose of this work is to analyze make a short review of the new effective methods of marketing in the Internet like contextual advertising, social media marketing, search engine optimization and etc. The advantages and disadvantages of current approaches, KPI for Internet-marketing were considered in this work.Also as a practical part of the diploma, advertising campaign will be launched in Yandex . The content of the draft is based on personal knowledge in this sphere and Russian-language literature.