Development the marketing strategy of the Pitirimov company

<div>Work structure . The first chapter deals with the theoretical basis for the development of marketing strategy . Given concept , the overall approach and the basic principles of segmenting consumer markets. Considered strategy to develop new products and pricing them. Further, given the concept of channels of distribution of goods and different strategies of interaction with the consumer. Further, the theoretical basis of business planning. The basic aims and objectives of the business plan and its contents.</div><div>In the second chapter the methodological basis of marketing research . The definition of marketing research plan and its classification . Goals and objectives of marketing research. Recommendations on the choice of types of research. A concept study of errors . The classification of qualitative and quantitative research methods , showing the advantages and disadvantages of each. The structure of the sample and advanced basic research hypotheses .</div><div>The third chapter describes the development of the business plan of the enterprise . Outlined the essence of business opportunity , are answers to basic questions , usually of interest to the investor. Further, on the basis of the survey carried out to assess the demand of prospective goods . Then describes the organization of the enterprise and the interaction with subcontractors . The chapter concludes are the key financial indicators of the enterprise for the next five years.</div><div>The fourth chapter describes the development of the marketing strategy of the enterprise . Considered four types of strategies : commodity , pricing , marketing and communication . Conclusions on the development of the company for each of the above strategies.</div>