Development of the marketing strategy of the company for example Ltd. "Auto Spectrum NN"

<p>Theme: &quot;Development of a marketing strategy of the company for example Ltd. &quot;Auto Spectrum NN&quot;.</p><p>Author: Grishunin Nikita.</p><p>Keywords: marketing, strategy, strategic marketing, VRIO analysis, PEST analysis, SWOT analysis.</p><p>The aim of the present research is to develop a marketing strategy of the company.</p><p>In accordance with the stated purpose and the author were set and solved the following problems:</p><p>1. to consider the theoretical basis for the formation of the company&#39;s marketing strategy;</p><p>2. to give a general description of the company: legal status and organizational structure of management;</p><p>3. to analyze economic activities of &quot;Auto Spectrum NN&quot;;</p><p>4. to hold VRIO &ndash; , PEST &ndash; , SWOT &ndash; analysis;</p><p>5. to develop a marketing strategy of the company.</p><p>Object of study is Ltd. &quot;Auto Spectrum NN&quot;.</p><p>The research is focused on marketing strategy.</p><p>The practical significance of this study is the ability to use its results in improving the marketing activities of the organization, as well as in the development of the marketing strategy of the organization.</p><p>Scientific novelty of the work is to systematize the theoretical material of strategic marketing, as well as to analyze the prospects for the Russian market on the basis of the above study.</p><p>The volume of the research is 56 pages, it contains 12 tables and 2 figures; 36 sources were used.</p><p>The investigation includes an introduction, three chapters and three conclusions to chapters, conclusion and bibliography.</p><p>The introduction reveals the relevance of research in this area, raise the problem and purpose of the study, defines an object, a subject of scientific research, underlines the problem, specify the extent of scientific novelty of the study, its theoretical and practical significance.</p><p>In the first chapter suggested theoretical substantiation is disclosed, were defined marketing concepts, the process of marketing management, strategic marketing and its tools.</p><p>The conclusion on it summarizes the study of theoretical material.</p><p>In the second chapter there is an overview of a company &ndash; object of research. In this chapter were considered the general characteristics of the company, as well as an analysis of the company, by usage of the tools of strategic marketing.</p><p>The conclusion on it summarizes the held analysis.</p><p>The third chapter provides a project of marketing strategy developed for Ltd. &quot;Auto Spectrum NN&quot;, questions of general concept of marketing strategy, planned activities, and carried out a preliminary analysis of financial performance.</p><p>The conclusion on it summarizes the development of the marketing strategy.</p><p>Conclusion devoted to the main inference on the work done.</p>