Ipmroving of company's strategy
Student: Petrova Dar`ya
Supervisor: Viktor G. Rozhdestvensky
Faculty: Faculty of Management (Nizhny Novgorod)
Educational Programme: Bachelor
Year of Graduation: 2014
<p>There is a necessary condition for all companies to survive and it is a strategic planning. Predictable, a universal strategy for all firms does not exist, because there is a host of factors which it’s important to consider, such as, the potential of a company.</p><p> The main target of any organization is known to be high level of profitability. Actually, competitive advantages define keeping ahead of competitors. In order to achieve the aim of a firm, it is necessary to set up clear effective strategy. </p><p> The development strategy of the “Composit” Ltd. needs to be improved in the best way, so is likely to be the relevance of the study. In the fact, the company's business is seasonal in nature, which leads to reducing the number of sales in the winter. Moreover, there are some difficulties with the staff in the period of active sales; therefore the firm loses its potential profit.</p><p> The goal of this study is evaluation and development of proposals for improving the organization development strategy.</p><p> In order to reach this purpose in research the following tasks have to be considered:</p><p style="margin-left:14.2pt;">• Assessment of Market the "Composite" Ltd</p><p style="margin-left:14.2pt;">• Analysis of the company's position in the market</p><p style="margin-left:14.2pt;">• Assessment of the objectives of the enterprise</p><p style="margin-left:14.2pt;">• Evaluation of the existing strategy</p><p style="margin-left:14.2pt;">• Developing proposals for the improvement strategy</p><p style="margin-left:14.2pt;">• Evaluating the effectiveness of the proposed solutions</p><p> The object of study is known to be the "Composite" Ltd., the subject is the business strategy. In this study the following methods were used: the observation method, deduction, method of analysis, the «SPACE» method, "5 forces" by Porter, PEST analysis, SWOT analysis and the method of expert estimates.</p><p style="margin-left:14.2pt;"> In this research the state of the market of the “Composit” Ltd., the system of goals and strategy were estimate. More than that, there is analysis of the company's position at the market.</p><p style="margin-left:14.2pt;"> The tendency of the active development of the market of composite pools in Nizhny Novgorod and increasing demand for this product detected. In addition, the market has all the favorable conditions for business development in the industry.</p><p style="margin-left:14.2pt;"> Actually, it defined strategy of enterprise; it is called concentrated growth strategy. It is necessary to follow this strategy in order for company to develop effectively.</p><p style="margin-left:14.2pt;"> To improve the company's strategy in the following activities are offered:</p><p style="margin-left:14.2pt;">• The cooperation with rustic fitness centers</p><p style="margin-left:14.2pt;">• Increase the number of seasonal staff</p><p style="margin-left:14.2pt;">• The introduction of the company's website online-services consultant</p><p style="margin-left:14.2pt;">• Introducing promotions in winter</p><p style="margin-left:14.2pt;">• Active sales budget models of the composite bowls</p><p style="margin-left:14.2pt;">• Purchase of equipment for delivery and hiring a driver</p><p style="margin-left:14.2pt;"> Suggestions on improvement strategies have been thoroughly analyzed, revealed the effectiveness of the proposed solutions, based on preliminary calculations expenses and income.</p><p style="margin-left:14.2pt;"> Based on the results of the work, all the proposed activities will improve profit of the enterprise; moreover, it will strengthen its leadership position and market position, as well as will improve the company's development strategy.</p>
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