Internal HR-brending as a factor of employee commitment to the organization

<p align="center"><strong>ABSTRACT</strong></p><p align="center"><strong>A research paper on the topic:</strong></p><p>Topic: &quot;Internal HR-branding as a factor in employee commitment to the organization&quot;</p><p>Reasons for the development of internal and external HR-processes is the need to attract the best talent, retain the best employees, increasing productivity, competitiveness in the market, etc. Thus, more and more companies try to invest resources in the development of HR-brand company.</p><p>Objects of study are employees of Russian and foreign companies.</p><p>The aim is to study the influence of internal HR-branding on employee commitment to the organization.</p><p>To achieve the objectives of the study and solved the following problems:</p><p>- Analyzed and identified components of commitment and internal HR-branding;</p><p>- Study of the experience of foreign and Russian practices in assessing commitment;</p><p>- Revealed transitional moments in the need for changes in HR-branding to enhance employee commitment;</p><p>- An author profile to analyze the relation of the internal HR-branding and commitment.</p><p>- In the thesis we used the method of statistical analysis.</p><p>The study revealed the connection between the individual components of commitment (affective, normative and continuum) and various types of incentives, incentive systems and working conditions.</p><p>The results of this study can be used in the practice of human resource management in order to increase the loyalty and commitment of employees of the organization in which he works. Modern organizations are trying to achieve maximum benefit from their employees, so try to invest in the improvement of personnel management and technology branding component.</p><p>The data obtained will help to make best use of internal HR-branding, differentiating levels of needs of their employees. Using these data allows to quantitatively differentiate the factors of the professional environment, the psychological climate in the company, in terms of impact on his commitment.</p>