Regulation of Advertising in Private International Law

The aim of this graduate paper is a conducting of research and analysis of the legislation and "soft law" that establish legal status and rules for the advertising. In addition, one of the main objectives of this work - a review of advertising regulation on major trends in the world and in individual countries, the formation of the forecast of the further development of the legal regulation of advertising and offers the most effective ways of such development. Based on this research the following conclusions were made: 1) at the moment the level of international regulation of advertising activity is represented mainly by norms of "soft law"; 2) In the European Union and the United States a great development have received self-regulatory bodies in the advertising industry. 3) In the US, self-regulation is also preceded the appearance of the first legal acts in this area. The Federal Trade Commission - a key state institution, which regulates advertising activity, has a much greater impact on the advertising market, rather than self-organization - Advertising Self-Regulation Council (ASRC). 4) is not developed in the Russian advertising industry self-regulation. The key body exercising control over the advertising industry, is the Federal Antimonopoly Service (FAS).5) The main trend in the following years in the field of advertising legislation will be the creation of a polycentric model of regulation, that is, the appearance of the system equally, taking into account the regulation of both the state bodies and non-commercial professianal organizations of consumer protection associations and other non-state actors involved in self-regulation of advertising industry. As a consequence, it seems necessary to promote development such institutions at the international level.