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Development Strategies of the Automobile Companies During the Сurrent Crisis in Russia

Student: Kireeva Kseniya

Supervisor: Irina Kratko

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Final Grade: 7

Year of Graduation: 2016

This paper is devoted to development strategies of the automobile companies in a period of the current crisis in Russia. Along with theoretical issues of company`s strategies it adverts to the experience of the leading automobile companies in terms of their behavior in a period of crisis. Moreover, the analysis disclose the main strategic decisions made by General Motors Company, Mercedes-Benz Rus and Ford Motor Company on Russian market in order to develop their business. It also makes the assumption of strategies chosen by each company. Key words: Development strategies, Business strategies, Internationalization, Automobile companies, Crisis, Russian automobile market

Full text (added May 12, 2016)

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