Irina Gennadievna Kratko
- Associate Professor:Faculty of World Economy and International Affairs / School of World Economy
- Programme Academic Supervisor:Master of International Business
- Irina Gennadievna Kratko has been at HSE University since 2000.
Education, Degrees and Academic Titles
- 1996Associate Professor
- 1989
Candidate of Sciences* (PhD) in Economics and National Economy Management
- 1981
Degree
S. Ordzhonikidze Moscow Institute of Management
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
2015 - International Business Department, San Diego State University, USA
2014 - Moore School of Business, University of South Carolina, USA
2014 - International Business Department, University of Parma, Italy
2013 - Institute of International Business, Indiana University, USA
2012 - Fletcher School of Law and Diplomacy, Tufts University, USA
2003 - International Academy of Management, Bled, Slovenia;
2002 - Hanyang Economic Research Institute, Seoul, Korea;
1997/1998 - JPEC, College of Business, University of Iowa, USA
1998 - Babson College, USA
1995 - University of Calgary, Canada
Courses (2020/2021)
- International Entrepreneurship (Bachelor’s programme; Faculty of World Economy and International Affairs; 4 year, 2, 3 module)Eng
- International Entrepreneurship (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- Research Seminar “Starting and Growing a Foreign Business in Russia and Abroad" (Bachelor’s programme; Faculty of World Economy and International Affairs; 4 year, 1-3 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1-4 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1-4 module)Eng
- Past Courses
Courses (2019/2020)
- Doing Business in Asia (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- Economics: Foundations of Managerial Economics (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1, 2 module)Eng
- International Advertising (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- International Business Consulting (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 3, 4 module)Eng
- International Business Research (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1, 2 module)Eng
- International Business Transactions (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- International Corporate Finance (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 2, 3 module)Eng
- International Entrepreneurship (Bachelor’s programme; Faculty of World Economy and International Affairs; 4 year, 2, 3 module)Eng
- International Entrepreneurship (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- International Finance (advanced level) (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- International Marketing Strategies (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- International Operational and Supply Chain Management (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- Political Aspects of International Business (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- Research Seminar “Starting and Growing a Foreign Business in Russia and Abroad" (Bachelor’s programme; Faculty of World Economy and International Affairs; 4 year, 1-3 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1-4 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1-4 module)Eng
- Strategic Management of International Companies (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 3, 4 module)Eng
- World's Business Cultures (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 3 module)Eng
Courses (2018/2019)
- International Business Consulting (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 3, 4 module)Eng
- International Business Research (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1, 2 module)Eng
- International Entrepreneurship (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1-4 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1-4 module)Eng
Courses (2017/2018)
- International Business Consulting (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 3, 4 module)Eng
- International Business Research (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1, 2 module)Eng
- Research Workshop "Contemporary Issues in International Business" (Master’s programme; Faculty of World Economy and International Affairs; 1 year, 1-4 module)Eng
Courses (2015/2016)
- Business Internationalization Strategies (Mago-Lego; 3, 4 module)Eng
- International Entrepreneurship (Bachelor’s programme; Faculty of World Economy and International Affairs; spec. "World economy"; 4 year, 3 module)Eng
- International Entrepreneurship (Master’s programme; Faculty of World Economy and International Affairs; 2 year, 1, 2 module)Eng
- Research Seminar “Starting and Growing a Foreign Business in Russia and Abroad" (Bachelor’s programme; Faculty of World Economy and International Affairs; spec. "World economy"; 4 year, 1-3 module)Eng
Student Term / Thesis Papers
- Bachelor
A. Chuvaeva, International Startups: Choice between M&As and IPOs. Faculty of World Economy and International Affairs, 2020
A. Trofimov, Analysis of the Application of Cluster Theory on the Example of International Companies and the Use of Foreign Experience in Russian Enterprises. Faculty of World Economy and International Affairs, 2020
E. Sergeeva, The Comparative Analysis of Conditions of Investment Activity Realization by Italian Companies in Russia and in the EU. Faculty of World Economy and International Affairs, 2020
N. Kamynin, Influence of R&D Expenditures on Largest Pharmaceutical Companies Profitability. Faculty of World Economy and International Affairs, 2020
D. Andryushin, License Fees Estimation in International Licensing for a Seller and a Buyer. Faculty of World Economy and International Affairs, 2020
Y. Tyushkevich, The Specificity of Foreign Pharmaceutical Companies' Localization Strategy on the Russian Market. Faculty of World Economy and International Affairs, 2020
T. Grigoreva, Digital Marketing Tools Influence on International Luxury Segment Companies Brand Development (by the Cases of Tiffany&Co, D&G, Burberry). Faculty of World Economy and International Affairs, 2020
E. Rybina, Factors of Choosing Internationalization Strategies by FMCG-Companies (the Case of Unilever). Faculty of World Economy and International Affairs, 2019
M. Bychenko, Specificities of Hotel Chains’ Internationalization Strategies Within Different Price Segments of a Market. Faculty of World Economy and International Affairs, 2019
D. Kazakova, The Impact of Socio-cultural(Population) Characteristics on the Perception of Global Consumer Goods Brands in Europe and Asia. Faculty of World Economy and International Affairs, 2019
I. Savelyeva, Sponsorship as a Two-Sided Marketing Tool During International Events (Exemplified by the Equine Industry). Faculty of World Economy and International Affairs, 2018
A. Klimenko, International Acquisitions as an Alternative to Investment in Research and Development in Pharmaceutical Industry. Faculty of World Economy and International Affairs, 2018
I. Runzhina, The Impact of Global Environment on Internationalization Strategies of IT-Companies Originated from Developing Countries. Faculty of World Economy and International Affairs, 2018
D. Klius, Incentives and Achieved Results of the US High-tech Companies’ Transition from Offshoring to Reshoring. Faculty of World Economy and International Affairs, 2018
E. Zhizhina, Comparative Analysis of German Companies Investment Activities’ Conditions in the Countries of the European Union and the Asia-Pacific Region. Faculty of World Economy and International Affairs, 2017
D. Kalmanova, The Influence of BREXIT on British Banking Companies Development Strategies. Faculty of World Economy and International Affairs, 2017
G. Gerashchenko, Factors Affecting the Choice of Foreign Market Entry Modes for Consulting Companies. Faculty of World Economy and International Affairs, 2017
A. Kislyakova, The Specifics of Internationalization Strategies of International Consulting Companies in Emerging Markets by the Examples of Russia and Brazil. Faculty of World Economy and International Affairs, 2017
A. Koblova, Factors Influencing the Choice of Internationalization Strategy in Leisure and Entertainment Industry Illustrated through the Example of Disneyland. Faculty of World Economy and International Affairs, 2017
P. Tokarev, The Choice of Market Entry Strategies of Souvenir Producers to European and Asian Markets: the Case of “Craftman”, LLC. Faculty of World Economy and International Affairs, 2017
E. Sementsova, Specific Features of Global Retail Companies’ Marketing Strategies in Russia by the Example of Auchan Groupe. Faculty of World Economy and International Affairs, 2017
T. Kokaeva, The Influence of Innovative Business-model’s Introduction on the World Automakers’ Value. Faculty of World Economy and International Affairs, 2017
M. Shcherbakova, The Motives of the International Company’s Choice Between Standardization and Adaptation Strategies in the Restaurant Business. Faculty of World Economy and International Affairs, 2016
A. Anakina, Defining Factors for Choosing Internationalization Strategy Depending on the Company’s Field of Activity. Faculty of World Economy and International Affairs, 2016
K. Kireeva, Development Strategies of the Automobile Companies During the Сurrent Crisis in Russia. Faculty of World Economy and International Affairs, 2016
D. Tokareva, Factors Determining International Marketing Strategy Choice in the Pharmaceutical Industry by the Example of the German Company Bayer AG. Faculty of World Economy and International Affairs, 2016
D. Pozdeev, Symptoms of the Economic Bubble in the US IT Market. Faculty of World Economy and International Affairs, 2016
B. Chotchaeva, Entry Strategies of International Company in Emerging Markets. Faculty of World Economy and International Affairs, 2014
S. Dambaeva, Evolution of Lenevo's internationalization strategies. Faculty of World Economy and International Affairs, 2014
I. Mar`yasin, Pecularities of Internationalization Strategies for Brazilian Market Entry. Faculty of World Economy and International Affairs, 2014
N. Ly'senina, Investment Attractiveness of Russia and China: Comparative Analysis. Faculty of World Economy and International Affairs, 2014
- Master
A. Kurochkina, Cost Optimization for Business Strategies of International FMCG with Innovative Marketing Instruments. Faculty of World Economy and International Affairs, 2020
I. Starodubtseva, The Influence of Sanctions on the Merges and Acquisitions in the Pharmaceutical Sector of the Russian Market during 2013-2018. Faculty of World Economy and International Affairs, 2019
A. Feskov, The Impact of Sanctions and Import Substitution Policy on the Activities of the Russian Oil and Gas Companies. Faculty of World Economy and International Affairs, 2019
D. Blaser, Specific Features of Entry Strategies of International Food Retailers into the United States' Market Using the Case of Lidl and Aldi. Faculty of World Economy and International Affairs, 2018
A. Chermyshentceva, Factors Determining the Choice of the Target Company for Acquisition in the Global Alcohol Industry: by the Example of ABInBev. Faculty of World Economy and International Affairs, 2018
S. Tsoller, Specificity of POS-advertisement as a Type of Marketing Communications of International FMCG Companies on the Example of Procter&Gamble in Feminine Care Segment in Russia. Faculty of World Economy and International Affairs, 2018
E. Kizilova, The Interdependence between Startup Ecosystem and the Prosperity of Born Global Companies in the United States of America. Faculty of World Economy and International Affairs, 2018
A. Kucherov, Reconsideration of European Pharmaceutical Companies' Entry Strategies to the Russian Market under Conditions of Import Substitution Policy. Faculty of World Economy and International Affairs, 2018
T. Bui, Rationales for Participating Parties of International Mergers of Transportation Network Companies on the Case of Uber in Russia and in China. Faculty of World Economy and International Affairs, 2018
S. Tsoller, Specificity of POS-advertisement as a Type of Marketing Communications of International FMCG Companies on the Example of Procter&Gamble in Feminine Care Segment in Russia. Faculty of World Economy and International Affairs, 2018
I. Nikolaeva, The Influence of Import Substitution on International Expansion of Local Wine Producers: Comparison between Russian and Chilean Companies. Faculty of World Economy and International Affairs, 2018
W. Supriyadi, Determinants of Foreign Market Selection for Airline Companies: by the Case of Garuda Indonesia's Planned Entry to Russia. Faculty of World Economy and International Affairs, 2018
N. Filimonov, The Reasons of Success and Failure of International Retailers' Entries to Different Foreign Markets by the Example of Wal-Mart Stores, Inc. Faculty of World Economy and International Affairs, 2018
K. Kireeva, The Comparison of the World Leading Beauty Corporations' Marketing Strategies on Emerging and Developed Markets by the Example of Estée Lauder and L'Oreal Companies. Faculty of World Economy and International Affairs, 2018
D. Pozdeev, Specifics of Entry Strategy Choice of International FMCG Companies: the Case of Unilever on Different Markets. Faculty of World Economy and International Affairs, 2018
E. Sedova, Factors of Choosing Franchising as an Entry Mode in Hospitality Industry. Faculty of World Economy and International Affairs, 2018
P. Virnik, Factors Affecting Internationalization Strategy Choice in the Telecom Industry Exemplified by Companies from China, Russia and the United Kingdom. Faculty of World Economy and International Affairs, 2018
S. Khatuntsev, Factors Influencing Cross-Border Mergers in the Manufacturing Sector, Using the Example of Pirelli and China National Chemical Corporation. Faculty of World Economy and International Affairs, 2017
N. Koniarova, The Choice of Entering the Chinese Market through Strategic Alliances and Wholly Owned Subsidiaries. Faculty of World Economy and International Affairs, 2017
E. Kizilova, The Influence of Startup Ecosystem on the Prosperity of Born Global Companies in the United States of America. Faculty of World Economy and International Affairs, 2017
M. Nigmatullina, The Influence of the Blockchain Technology on the Transaction Costs of International Companies' Operation in the E-Commerce Industry: the Case of Mobile Game Stores. Faculty of World Economy and International Affairs, 2017
M. Kurkina, The Reasons for a Joint Venture Creation in the Banking Industry in Developing Countries and Potential Foreign Partner Selection Criteria. Faculty of World Economy and International Affairs, 2017
N. Nazarov, Incentives for an International Joint Venture with a Foreign Partner in the Developing Countries on the Example of Mining Industry. Faculty of World Economy and International Affairs, 2017
A. Chermyshentceva, Consolidation in the Global Alcohol Industry via Acquisitions after the 2008 Economic Crisis: the Case of AB InBev and SABMiller. Faculty of World Economy and International Affairs, 2017
V. Maleeva, Specifics of Supply Chain Strategies of International Small and Medium Enterprises on the European Market. Faculty of World Economy and International Affairs, 2017
M. Pinson, Specific Features of International Mergers and Acquisitions of the Leading Сompanies in the Beauty and Personal Care Industry: the Cases of Procter & Gamble and Unilever. Faculty of World Economy and International Affairs, 2017
A. Tagiyeva, The Main Drivers and Current Results of Reshoring by American and European Manufacturing Companies. Faculty of World Economy and International Affairs, 2017
I. Nikolaeva, The Reasons and Outcomes of Import Substitution for Wine Companies: Comparison between Russian, Latin American and African Markets. Faculty of World Economy and International Affairs, 2017
V. Maleeva, Specifics of Supply Chain Management Strategies of International Small and Medium Enterprises in the European Market. Faculty of World Economy and International Affairs, 2016
A. Khorina, Comparative Analysis of Export and Foreign Investment Strategies for the Russian Company Entering the European Market. Faculty of World Economy and International Affairs, 2016
A. Dulskaia, Success Factors of Non-tech Born Global Start-Ups From Developing Countries. Faculty of World Economy and International Affairs, 2016
A. Churakova, The Determinants of the Hospitality Industry's International Environment and their Impact on Selecting a Business Internationalization Strategy. Faculty of World Economy and International Affairs, 2016
E. Khokhlova , Contemporary Theories of International Business and Their Practical Application in Fashion Retail. Faculty of World Economy and International Affairs, 2016
R. Syumaykin, Applying Lean Principles to Improve Global Performance and Evaluate Results in Aerospace Industry. Faculty of World Economy and International Affairs, 2016
Publications11
- Article Kratko I. G., Nazarov N. Trends in cross border joint venture formation and the influence of commodity prices on international joint venture deals in mining industry in Eurasia // Eurasian Mining. 2020. No. 2 (in press)
- Article Корнеева О., Гаврилюк Ю., Кратко И.Г. Практическое применение подходов риск-менеджмента к управлению логистическими рисками на крупных строительных проектах // Логистика и управление цепями поставок. 2018. № 3(86). С. 94-107.
- Article Кратко И. Г., Симунова О. Стратегия развития ОАО «Лукойл»: продолжение экспансии на глобальные рынки или расширение присутствия в РФ? // Менеджмент и бизнес-администрирование. 2014. № 4. С. 91-100.
- Article Кратко И. Г., Сапоженкова Т. О. Сравнение стратегий интернационализации торговых розничных сетей "Ашан" и "Казино Групп": общее и особенное // Менеджмент в России и за рубежом. 2013. № 3. С. 85-90.
- Chapter Kratko I. G., Vinokurova N. A. Russia: Entrepreneurship and Sustainability., in: Entrepreneurship and Sustainability. Business Solutions for Poverty Alleviation from Around the World.. Gower Publishing Limited, 2012. P. 169-179.
- Article Кратко И. Г., Латышова Л. С., Эфендиев А. Г. Маркетинговая активность ВУЗа на рынке образовательных услуг и рынке труда // Российский экономический журнал. 2004. № 8
- Article Пантелеева Е. К., Кратко И. Г. Управление процессом интернационализации фирмы // Проблемы теории и практики управления. 2003. № 1
- Article Кратко И. Г. Формирование кросскультурной компетенции в сфере маркетинговых коммуникаций-залог успеха и предостережение от ошибок при выходе на зарубежные рынки // Маркетинг и маркетинговые исследования. 2002. № 6
- Article Кратко И. Г. Казенный бизнес. Из истории государственного предпринимательства в России // РИСК: Ресурсы, информация, снабжение, конкуренция. 1994. № 1-2. С. 101-107.
- Article Кратко И. Г. Честь выше прибыли. Из истории российского предпринимательства // РИСК: Ресурсы, информация, снабжение, конкуренция. 1993. № 4-5. С. 132-140.
Employment history
Has had over 25 years of teaching, academic, executive, entrepreneurial and consulting experience in international business
Courses taught
- “Doing Business in Russia” (Faculty of World Economy and International Affairs; Master’s Program “International Relations in Eurasia”)
- “Business Internationalization Strategies” (Faculty of World Economy and International Affairs; Master’s Program “International Relations: European and Asian Studies”)
- “Business Internationalization Strategies and Procedures” (Faculty of World Economy and International Affairs; Specialization “International Business”)
- “Introduction to International Business” (Faculty of World Economy and International Affairs; Specialization “International Business”)
Activity brief
Extensive teaching, academic, executive, entrepreneurial and consulting experience in international business.
Internships
- Babson College, USA
- College of Business, University of Iowa, USA
- University of Calgary, Canada
- Hanyang Economic Research Institute, Seoul, Korea;
- International Academy of Management, Bled, Slovenia.
Presentations and Master Classes
2012
Pros and Cons of Doing Business in Russia. The Fletcher School. Tufts University, USA.
Professional Interests
- International Business
- Internationalization Strategies and Procedures
- International Entrepreneurship
- Born Global Companies
‘After Graduating from HSE, I Did Not Have Any Difficulties Finding a Job’
Why get a second Master’s degree? How difficult is it to switch from public administration to studying business and finance? Is it possible to combine work and study? We talked with Vincent Kersuzan, a French graduate of HSE’s Master of International Business, about these and other questions.
Five HSE Master's Programmes Included in Top 100 of QS Business Masters Rankings
This year, the Master’s Programme ‘Strategic Management in Logistics’, offered by the HSE Graduate School of Business, ranked 34th in the Supply Chain Management Programme ranking, a new addition to the QS Business Masters Rankings. This is the fifth HSE programme to be included the QS Business Rankings. Four others have ranked among the top 100 for several years now.
Round table discussion: “Future world order: where are we going?”
On May 22 the Faculty of World Economy and International Affairs hosted the roundtable discussion with the delegation from the Fletcher School of Law and Diplomacy dedicated to the future world order and the US-Russian relations.
Two HSE Programmes Make QS Best Business Masters Ranking
The programmes in Big Data Systems and International Business have entered the QS Business Masters Ranking in Business Analytics and Management. Published for the first time, the ranking is based on an analysis of over 300 universities from more than 40 countries.
HSE Opens Unilever-branded Classroom
Room 328a at 11 Myasnitskaya Ulitsa has been equipped by Unilever as part of its partnership with the Master of International Business programme.
‘When the Russian People Were by our Side, We Always Managed to Find a Solution’
This year, Panagiotis Sarantidis, from Greece, graduated from HSE’s International Business programme, headed by Irina Kratko. According to Prof. Kratko, foreign students’ motivations for choosing Moscow as a place to study are quite varied. Some of them intend to connect their future career with Russia, already having ideas to establish joint ventures here. Others, for example HSE students from the United States, have previously studied the Russian language, so their interest is perhaps rooted in the country’s rich cultural and historical heritage.
Master’s in ‘International Business’ Becomes Double Degree Programme
Starting this year, students in the ‘International Business’ Master’s programme will receive two diplomas: a Russian state-recognized Master's degree in ‘Management’ with a specialization in ‘International Business’ from the Higher School of Economics and a Master of International Business (MIB) from the Darla Moore School of Business at the University of South Carolina (USA).
‘The Expansion of The University Sets Some New Limitations And New Development Tasks’
On November 25th the Academic Council of the Higher School of Economics summarized the university’s work over the last year.
‘Our Interest Is More than just Economics’
On September 29th the first lecture in the cycle of meetings of top-managers of the largest in Europe gas company E.ON Ruhrgas AG with the university students took place at the HSE. Steffen Bruendel, Head of Cultural and Academic Affairs at the E.ON Ruhrgas Corporate Office, and Hans-Peter Floren, Member of the Board of Management, E.ON Ruhrgas AG, told us about this lecture course.
