Creating the Concept of Entrepreneurial Companies in the Field of Entertainment Automotive Topics

Objective: to create the concept of entrepreneurial companies, organizing recreational activities automotive topics. Said our goal setting and involves the following tasks: - To study the necessary literature on marketing and entrepreneurship theory - To characterize the specificity of the organization of recreational activities, as a means of presentation and advertising of products - Set out the novelty of the goals and objectives of the proposed project of entrepreneurial companies - Describe the company's management structure, its funding sources - Conduct a PEST-analysis and SWOT-analysis activities of the proposed company - Consider the examples of the company's activities and its collaboration with car dealers and authorized dealers of the Nizhny Novgorod region. The object of study: marketing of automotive products Subject of research: characteristics of entrepreneurial activity aimed at organizing leisure activities as a way of advertising automotive products The hypothesis of the study - that the organization of recreational activities automotive subjects may be no less effective way of marketing on par with advertising in the print media, the internet and television, under the following conditions: - Rejection of a standardized approach to the organization of events and replacing it with an individual approach, designed for the specifics of each particular presentation in a showroom or in any other format - Complication of the structure and concept of the organization of recreational activities, aimed at advertising automotive products - Developing contacts with institutions of culture and arts as a source of personnel involved in the activities. - Development of new methods of attracting a mass audience to the activities, including the organization of flash-mobs in public crowded places research Methods.