The Accounts of Russian TV Channels in the Social Networks: the Issues of Editorial Policy Autonomy

Abstract: This master's thesis deals with the process of interaction between social networks and Russian TV channels. As a research problem have seen the issues of editorial policy autonomy accounts of three Russian federal TV channels in social networks on Facebook example. The work is divided into 3 parts and covers the period from 2010 to 2016. The first part discusses the changes in the practice of interaction channels with an audience in social networks taking place for the past 5 years. The second part deals with the theory and hypothesis testing of possible causes and solutions to the issues of editorial policy autonomy accounts, in the third part of an attempt to predict the further development of social networks and channels of interaction models with the possibility of transformation in the new media market. The focus of this work is done on the specifics of the audience of social networks and the growing popularity Facebook in Russia. In particular, the hypothesis that the social network can be replaced in the future as a television receiver and transmitter of the television information. For this reason, the focus of the study placed the technological capabilities of Facebook, which is seen not only as a social network, but as a converged media platform with inherent characteristics. Keywords: Facebook, TV, convergence, TV, social networks, social graph, social field, media consumption, media market, personalization, individualization