Problems Analysis and Improvement of Advance Strategy of the City Brand in the Internet

Student: Ledentsova Marina

Supervisor: Ekaterina A. Makarova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2016

In this study, the Internet is considered as an effective platform of the city brand promotion. As object of research had chosen the Nizhny Novgorod city. The subject of research is the city brand. To achieve the study objectives, the authors used the following methodology: content analysis and survey. The results of the study show that the web-cite of the city and Social Media are the most effective tools of the brand promotion in the Internet. To improve the Advance Strategy of the City Brand in the Internet there were given some recommendation.

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