Development of Recommendations for the Promotion of the Product on the Internet at the Hostel Example

Nowadays, any large or small company is trying to get an online resource to promote their products or services. The emergence of new ways to interact with customers and the ability to reach new market segments had a significant impact on the development of companies around the world. One result of this influence is to strengthen the role of the internet marketing companies' activities. The topic of this work is to develop recommendations for the promotion of the product on the Internet at the hostel's example. This topic was chosen because of its relevance and prospects. This is confirmed by the works of contemporary authors dedicated to the study of various internet marketing mechanisms in the field of tourism. In this work it will be considered one of the most popular in recent years, placing funds among tourists - Hostel. The object of study is the marketing activities of the hostel on the Internet. The subject of this study - Internet marketing tools in promoting the hostel on the Internet. The aim of this work is to develop recommendations on the formation of online small business communications strategy on the example of the hostel activities. The first chapter of this work is devoted to the study of the theoretical aspects of Internet marketing. We consider such things as internet marketing and tools to promote your product on the Internet. In the second chapter describes the current trends of the tourism industry and the effect of online marketing tools to users of tourist services. The third chapter is devoted to the study of internet marketing tools when searching for the hostel online. The question of the role of the internet marketing tools when searching online hostel. A study of the Russian practice of using online marketing tools in promoting the hostel. Obtained conclusions and recommendations for the promotion of the hostel on the Internet.