Consumer Attitude to Genetically Modified Food in Russia

This study explores the Russian market of genetically modified products, namely bread with GM components. It is widely and rapidly developing area of investigations, so these results shed a light on consumer preferences, the value of willingness to buy and the impact of factors, which include attitude and individual characteristics in Russia. The double-bounded dichotomous choice methodology and contingent valuation were used with two model specifications. The obtained results evidence a generally negative attitude toward GMOs and the zero meaning of WTA. There are influence of risk perceptions, attitude regarding use of biotechnologies in food industry, self-reported knowledge and importance of labeling. Unexpectedly, all socio-demographic variables are insignificant. In sum, there are unfavorable conditions of developing GMO production in Russia.