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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Artem Sidorov
The Concept of Partnership Marketing in Small Business
Marketing
(Master’s programme)
2016
As the main trend of recent years, which we can see, is dynamic development of small business, whose share in the gross domestic product of economically developed countries today reaches 45% or more. And the trend, according to the judgment of most economists, is able to run only to be stabilized, as in the circumstances of the significant speed of change in the external environment and increasing competition in all sectors, business will move in the direction of development of small forms of entrepreneurship that will be able to respond promptly to the market fluctuations and to more accurately meet the needs of customers.

In this context the problem of insufficient description, because there are significant differences in the characteristics themselves of small enterprises, in domestic and foreign literature, the specifics of implementation and realization of the concept of relationship marketing in small business.

Based on the analysis of model portfolio relationships with partners we have proposed a system of criteria of formation of a portfolio of companies ' relationships with partners, which was tested in the study of marketing practices of firms 153 Perm small businesses.

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