Media and Finance: How Companies Protect Their Business Strategies Through Media

Student: Peschinskii Ivan

Educational Programme: Media Management (Master)

Year of Graduation: 2016

Many researchers believe: that the prices of stocks are predictable. Some of them have established laws: influencing the share price after the major corporate news announcement. But if the value of the shares can be predicted, it is easy to assume that knowing how the market will react to a particular news, the company can use this to your advantage. Well, or at least control the effect of a particular news. The objectives of our work was to analyze many aspects: the emotional coloration of news (positive or negative): its content, the context in which it is presented to, the state of the stock market. Key words: shares, news, informational policy, capitalization

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