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Strategies of Audience Development of Science Museum in Digital Age

Student: Veronika Kushnareva

Supervisor: Ekaterina Lapina-Kratasyuk

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Management (Master)

Year of Graduation: 2016

The object of investigation in the work are the strategies of attraction new audiences to museums of science and technology. Subject: Science museum management strategy to expand the audience in the context of the digitalization of museums on the example of Russian science museums devoted to cosmonautics, in particular Space Museum in Moscow and the Moscow Planetarium and Eksperimentanium. Objective: to reveal what are the advantages of the traditional scientific museum the use of digital technologies in the permanent exhibition, as it contributes to the income of the museum.

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