Multiplutform Consumption Analysis of Electronic Versions of Print Media

Student: Syrovatskiy Maksim

Supervisor: Sergey Vyacheslavovich Veselov

Educational Programme: Marketing Communications and Advertising in Modern Business (Master)

Final Grade: 8

Year of Graduation: 2016

The present research is dedicated to the integrated study of multiplatform consumption of electronic versions of print media. The presented work considers the issue of lack in knowledge of possible adaptation options of paper version in the conditions of media convergence and digitalisation. The focus of the work is done on the study, for which technological platforms is necessary to adapt paper version, as well as whether publishers should abandon the traditional printed format. The result of the work presents a list of recommendations designed for publishers, based on findings of online and expert surveys. Key words: press, newspapers, magazines, multiplatform consumption, digitization, media convergence strategy 360 degrees, electronic devices, mobile devices.

Full text (added May 20, 2016)

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