The Study of the Instruments of User Acquisition for Mobile Applications

Student: Nizamiev Ramil

Supervisor: German Tsarev

Educational Programme: Electronic Business (Master)

Year of Graduation: 2016

In this study the issue of mobile application advertising is revised. The relevance of this work lies on the fact that the number of mobile smartphone users is growing from year to year, and mobile application developers need to attract users. The work is divided into several parts: introduction, theoretical part, practical part, conclusion. The theoretical part describes marketing based on data from the landmark in the life cycle of the client, also described the process audience segmentation based on data. The practical part describes the promotional tools, the results of advertising campaigns are also included. In conclusion, the inference about paper-work is done.

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