Specifics of Retail Marketing

Student: Lavrinenko Aleksey

Supervisor: Sergey P. Kazakov

Educational Programme: Management (Bachelor)

Year of Graduation: 2016

Currently, the company operates in the retail trade sector are faced with several significant problems having a negative impact on their activities. In particular, this decrease of solvent demand of population, various political and economic constraints imposed on the retail sale, and consumers ' desire to save when purchasing different products. Additionally, these problems are compounded by ever-increasing competition in the market. Thus, retail companies need to optimize their own strategies with the aim of finding the most effective ways of development.This explains the need for the development and implementation of relevant marketing strategies of the retail company. The object of this research is the company "Vkusvill", a modern retail distribution network.

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