Positioning of World Class at Service Market

This graduation qualification work concerns the development of recommendations to improve the effectiveness of World Class company positioning strategy. The aim: To develop recommendations to improve the existing strategy of positioning of the World Class company. Objectives:1. To study the theoretical material concerning the definition of the concept of positioning, segmentation, and to examine the views of different scholars on the development strategy of positioning methods and types of strategies;2. Prepare a description of the World Class company and existing positioning strategy of the company;3. Determine the research methodology and conduct a study the effectiveness of the existing World Class company's positioning strategy on the example of the fitness - club World Class Rodionova;4. Analyze the data;5. Develop recommendations for the company, based on the data obtained.The practical application of this work is relevant to World Class company, because it allows to identify the strengths and weaknesses of the concept of positioning. Also on the basis of the data it made recommendations for further marketing activities of the company.This graduation qualification work consists of an introduction, three chapters, conclusion and has 6 applications. The total amount of work is 70 pages.Collection method was used to obtain the necessary data is questionnaire. The sample size was 290 people.To process values using the statistical program SPSS to analyze the data (22). It was considered the average value and constructed frequency tables, compiled a portrait of a potential consumer.With regard to the results of the study, it was found that the company's positioning strategy of World Class is effective. However, it was found that the majority of respondents did not know that each individual fitness - club has peculiar direction of positioning.