The Development of Solar Energy as a Part of the Transition to a Green Economy

The topic of this research is new for Russian market. Industry of renewable energy sources (RES) is supported in the energy and environment sectors. In order to successfully transition to a "green" economy, some areas such as energy should be developed. "Green" economy intersects with the definition of sustainable development, which today is an important topic for companies. RES received special support in many countries, are cost-effective transition from traditional sources. For a successful transition to alternative energy requires government support. Since the exhaustible resources of the planet, it is necessary to develop technologies and transition to renewable energy sources that, in general, determines the relevance of this work. In this research the first stage is planned to study the theoretical information on the principles of "green" economy and the basic operation of renewable energies, in particular solar plants. The second phase of work includes consideration of the enterprise, "Varma", study of the company, and to develop recommendations to improve the sales and development of the popularity among the population. The paper refers to the study of the energy market, carrying out calculations the cost of installation, the payback period, the effectiveness of these investments and the timing of operation. The principles of customer loyalty have been studied and proposed recommendations to improve the activities in the field of marketing and internal organization. At this stage, when market competition is low, there is a need to take a stable market share. This sector is quite attractive, and recommendations for the development of the company's activities are already being implemented in practice.