• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

The Image of Non-Profit Organization Brand as a Factor of Helping Behavior of Donors

Student: Myakinkova Olga

Supervisor: Olga I. Patosha

Faculty: Faculty of Social Sciences

Educational Programme: Psychology in Business (Master)

Year of Graduation: 2016

The paper deals with the relationship of the brand image and characteristics of charitable behavior. The study involves qualitative and quantitative steps in which assessment brand image tool is developed and tested.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses