Career Biography and Specificity of Employment of «Handmade» Crafts(wo)men in the E-Market (The Case of the Website «LiveMaster.ru»)

Despite the "handmade" is getting more and more popular not only as a type of leisure ,but also as a type of employment , in National science exist " theoretical and empirical vacuum" way of work on " handmade" that’s why its researches in Russian e-market context is new and actual. The work consists of 94 pages, also includes 17 tables and 19 photos. The bibliography includes 190 titles from which 113s are in English version. That work answers the question like: “what are the privileges of being employed and biographic masters of manual labor in e- market context? The object of researches -masters in doing "handmade” works in Sankt Petersburg city. They are registered and can sell their work on “LiveMasters” website. The subjects of researches are employment biography and specialties of the masters that engaged in "handmade" work in St Petersburg. The researches being proceed within the qualitative paradigm using “case study" strategy. The main methods of researches were the following: analyses of documents, observation (n=4) and detailed interview with the "handmade" masters which are registered on “LiveMasters” website in St Petersburg (n=24). The following have been done during the researches: passed theoretical analysis of contemporary social transformations, types of non-standard employment ,e-economy and e- market ,explored the concept of "handmade" within the national and Western discourses which is new to National Science; the concept " handmade" justified an employment way, determined its position in the system, defined the main sub-categories of "handmade" , were defined the main characters of the group of the electronic "handmade" masters in St Petersburg city ,compiled a typology of manual labor of masters and database of "handmade" masters, authorized definition of the categories; "handmade" master of handmade works, IRRR, “LiveMasters”, defined the criteria’s of masters that succeed in "handmade" works, creation of film regarding researches.