Cognitive Aspects of Transportation Hub Users' Travel Behavior. The Case of Preobrazhenskaya Square in Moscow

Moscow is drowning in daily traffic jams, and the number of cars is increasing. Transport behavior of citizens poorly amenable to logical explanation, but at the same time, transport science "pushes" user in two dimensions: the planners are guided by considerations that human travel behavior is determined by only two variables - time and money costs of travel. The initial question that we set ourselves was: "How do people organize their routes?" A key research question we have identified as follows: "What motives influence the wayfinding process of the users of the transportation hub on the example of the Preobrazhenskaya Square in Moscow? In what degree?" To answer it we decided to follow the mixed methodology paradigm. The paper describes the wayfinding-studies problems abroad and in Russia; there is given the author's formulation of the Russian-language version of the term. The paper refutes idea of that the route planning is determined solely by reducing the time and money costs for the trip.