Effective Risk Communication: a Comparative Study of Traditional Versus Gamified Online Survey

The punch line of this study is exploring the effectiveness of the gamified approach in presenting risk information to adolescents. Several studies have revealed the need for a competent lighting and presentation of statistical data concerning the methods of treatment not only to adults but also to teenagers. In this regard, there is a practical need to find ways to provide information about the risks to teenagers as objectively as possible in the face of uncertainty. Gamification is one of the techniques that facilitate the perception of information. Gamification is the introduction of game mechanics in the information exchange process in order to increase the involvement of the respondent. Although gamification is becoming increasingly popular in the educational context, this technique practically has not been applied in the risk communication area. This work aims to identify whether gamification is effective as an auxiliary method of presenting probabilistic information about the risks, and if so - to what extent. The main research question is whether gamification information increases the effectiveness of risk communication among students. In particular, whether there is a positive effect of gamification in an online survey among adolescents 11-16 years? The aim of this work is to determine what effect gamifying information can have on the schoolchildren's understanding of risk and numeracy . Keywords: Risk Communication, Risk Literacy, Numeracy, Gamification, Respondent Engagement