Influence of Priming on Individual Decision-making

Student: Danengirsa Ilianna

Faculty: International College of Economics and Finance

Educational Programme: Double degree programme in Economics of the NRU HSE and the University of London (Bachelor)

Final Grade: 8

Year of Graduation: 2016

I explore influence of religious priming effect on individual decision-making with a picture of an unknown priest as a stimulus and influence of non-neutral factors on stimulus, that must activate implicit memory and God concept. The analysis showed unexpected results: with the image of a priest as a stimulus participants tend to be less generous than with a usual man as a stimulus or without stimulus at all.

Full text (added June 15, 2016)

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